Media Plan

Q: What is a Claude Code skill and how does the Media Plan skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Media Plan is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Advertising category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Advertising · Sub-category: ads-misc · Last updated: 2026-05-21

Use when the user needs to create a paid media plan, media buy schedule, advertising flight plan, cross-channel budget allocation, creative rotation calendar, or holistic paid advertising strategy across multiple platforms and campaigns.

What this skill does

Media Plan is a community-contributed Claude Code skill in the ads-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/media-plan/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when the user needs to create a paid media plan, media buy schedule, advertising flight plan, cross-channel budget allocation, creative rotation calendar, or holistic paid advertising strategy across multiple platforms and campaigns.

Who uses this skill

The Media Plan Claude Code skill is built for paid media specialists, performance marketers, and advertising teams running paid campaigns. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/media-plan
curl -L https://claudskills.com/skills/media-plan/SKILL.md \
  -o ~/.claude/skills/media-plan/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/media-plan/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/media-plan/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\media-plan\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Media Plan Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/media-plan/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Media Plan skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Media Plan skill?

Use Media Plan when your Claude Code task falls under the Advertising category — specifically in the ads misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Media Plan" or describe the task and let Claude pick). Browse related skills at /category/ads/.

What is a Claude Code skill and how does the Media Plan skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Media Plan is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Advertising category. Learn more at /learn/what-is-a-claude-skill/.

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

ClaudSkills. (2026). Media Plan [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/media-plan/

BibTeX

@misc{media-plan-2026,
  author    = {ClaudSkills},
  title     = {Media Plan [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/media-plan/}
}

Embed this skill

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Badge

[![ClaudSkills](https://claudskills.com/badge/media-plan.svg)](https://claudskills.com/skills/media-plan/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

More Advertising skills

Browse all Advertising skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Advertising skills → Top 100 skills

Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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