Media Routing Planner

Category: Dev Tools · Sub-category: scaffolders

Plans and optimizes media budget routes across channels, platforms, audiences, geographies, and funnel stages to achieve business outcomes. Use when asked to allocate, reallocate, optimize, pressure-test, or explain a media plan based on budget, KPIs, timing, risk, inventory, saturation, and expected impact. Also trigger when someone says "build a media plan", "optimize the budget", "where should we spend?", "reallocate media", "compare channels", "full-funnel allocation", "improve ROAS", "reduce CPA", or when the scope-audit or change-order-generator identifies media-related scope. Even casual phrasing like "how should we split the budget?", "is this media plan right?", "where are we wasting money?", or "what channels should we use?" should activate this skill.

What this skill does

Media Routing Planner is a community-contributed Claude Code skill in the scaffolders sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/media-routing-planner/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when asked to allocate, reallocate, optimize, pressure-test, or explain a media plan based on budget, KPIs, timing, risk, inventory, saturation, and expected impact. Also trigger when someone says "build a media plan", "optimize the budget", "where should we spend?", "reallocate media", "compare channels", "full-funnel allocation", "improve ROAS", "reduce CPA", or when the scope-audit or change-order-generator identifies media-related scope.

Who uses this skill

The Media Routing Planner skill is built for developers, power users, and teams automating repetitive workflows and improving developer experience. It is part of the open ClaudSkills registry, a community-curated catalog of 56,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/media-routing-planner
curl -L https://claudskills.com/skills/media-routing-planner/SKILL.md \
  -o ~/.claude/skills/media-routing-planner/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/media-routing-planner/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/media-routing-planner/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\media-routing-planner\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

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