Merlin Ads includes pricing or quota commentary; at least one code block. At roughly 5,266 words the SKILL.md is on the longer end of the catalog distribution.
Merlin Ads sits in the Engineering category under the performance sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.
These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.
Merlin Ads is a community-contributed Claude Code skill in the performance sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/merlin-ads/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when the user wants to push, publish, pause, kill, scale, duplicate, activate, lookalike, retarget, or set up paid ads on Meta, TikTok, Google Ads, Amazon, Reddit, LinkedIn, or Etsy. Also covers ad performance decisions (margin-derived target ROAS, Promotion Gate with Mann-Whitney U, kill thresholds, CBO vs ABO scale rules, frequency-based fatigue detection), budget caps, the daily Meta autonomous loop (merlin-daily → merlin-optimize → merlin-digest), ad intelligence rules (70/15/10 split, hook archetypes, format diversity, learning phase gate, attribution windows), and platform-specific playbooks (Meta ASC/CBO, TikTok Spark Ads, Google Ads brand/non-brand split + PMax hygiene).
The Merlin Ads Claude Code skill is built for software engineers, backend developers, full-stack teams, and technical leads building and maintaining production systems. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 121,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/merlin-ads curl -L https://claudskills.com/skills/merlin-ads/SKILL.md \ -o ~/.claude/skills/merlin-ads/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/merlin-ads/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/merlin-ads/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\merlin-ads\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
SKILL.md from the source repository to ~/.claude/skills/merlin-ads/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Merlin Ads is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Engineering category. Learn more at /learn/what-is-a-claude-skill/.If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{merlin-ads-2026,
author = {oathgames},
title = {Merlin Ads [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/merlin-ads/}
}Browse all Engineering skills in the ClaudSkills registry, or explore these other picks from the same category:
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SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.