Merlin Social

Q: What is a Claude Code skill and how does the Merlin Social skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Merlin Social is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Sales category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Sales · Sub-category: outreach · Last updated: 2026-06-13

type:audit

Use when the user wants Discord notifications, Slack posts, email marketing (Klaviyo audit, campaign creation, cold outbound, flows, deliverability, RFM segmentation), SMS marketing (Postscript/Attentive/Klaviyo SMS, TCPA compliance, A2P 10DLC, flows, campaign cadence), Reddit organic prospecting/drafting/posting, Threads posts, competitor ad intelligence via Meta Ad Library, or any non-paid social/community channel. Covers the 6 essential DTC email flows with revenue-mix benchmarks, post-Apple-MPP engagement benchmarks (click rate as real signal), RFM segmentation, deliverability basics (SPF/DKIM/DMARC, Google/Yahoo 2024 requirements), subject + preheader rules, SMS compliance (TCPA quiet hours, 10DLC, STOP keywords) + essential SMS flows + campaign cadence, first-touch/linear/time-decay attribution models, Reddit's 7-layer compliance preflight, and the weekly competitor ad scan with hook extraction.

Security AStatic scan found no risk patternsHow grading works ›

About this skill (catalog notes)

Merlin Social includes pricing or quota commentary; at least one code block. At roughly 3,958 words the SKILL.md is on the longer end of the catalog distribution.

Original author: oathgames
Indexed lastmod: 2026-06-13
Catalog position: Sales · outreach
Indexed related skills: 10

How Merlin Social fits the catalog

Merlin Social sits in the Sales category under the outreach sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.

These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.

What this skill does

Merlin Social is a community-contributed Claude Code skill in the outreach sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/merlin-social/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when the user wants Discord notifications, Slack posts, email marketing (Klaviyo audit, campaign creation, cold outbound, flows, deliverability, RFM segmentation), SMS marketing (Postscript/Attentive/Klaviyo SMS, TCPA compliance, A2P 10DLC, flows, campaign cadence), Reddit organic prospecting/drafting/posting, Threads posts, competitor ad intelligence via Meta Ad Library, or any non-paid social/community channel. Covers the 6 essential DTC email flows with revenue-mix benchmarks, post-Apple-MPP engagement benchmarks (click rate as real signal), RFM segmentation, deliverability basics (SPF/DKIM/DMARC, Google/Yahoo 2024 requirements), subject + preheader rules, SMS compliance (TCPA quiet hours, 10DLC, STOP keywords) + essential SMS flows + campaign cadence, first-touch/linear/time-decay attribution models, Reddit's 7-layer compliance preflight, and the weekly competitor ad scan with hook extraction.

Who uses this skill

The Merlin Social Claude Code skill is built for sales development reps, account executives, revenue operations teams, and customer success managers. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 115,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/merlin-social
curl -L https://claudskills.com/skills/merlin-social/SKILL.md \
  -o ~/.claude/skills/merlin-social/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/merlin-social/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/merlin-social/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\merlin-social\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Merlin Social Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/merlin-social/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Merlin Social skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Merlin Social skill?

Use Merlin Social when your Claude Code task falls under the Sales category — specifically in the outreach area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Merlin Social" or describe the task and let Claude pick). Browse related skills at /category/sales/.

What is a Claude Code skill and how does the Merlin Social skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Merlin Social is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Sales category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/oathgames/Merlin/blob/f7716304f5f64108f80537476555349c96fac0b5/.claude/skills/merlin-social/SKILL.md
Author: oathgames

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

oathgames. (2026). Merlin Social [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/merlin-social/

BibTeX

@misc{merlin-social-2026,
  author    = {oathgames},
  title     = {Merlin Social [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/merlin-social/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge

[![ClaudSkills](https://claudskills.com/badge/merlin-social.svg)](https://claudskills.com/skills/merlin-social/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

Security scan

Grade A · scanned 2026-06-13 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/merlin-social/#security)

More Sales skills

Browse all Sales skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Sales skills → Top 100 skills

Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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