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Message House Builder

Category: Content  ·  Sub-category: storytelling  ·  Last updated:
Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or pages — use content-writer; not for ad or email units — use each discipline creative builder; not for claim adjudication — use offer-claims-registry. 消息屋/PR-FAQ/价值支柱/发布叙事
Security AStatic scan found no risk patternsHow grading works ›

About this skill (catalog notes)

Message House Builder includes pricing or quota commentary; at least one code block. The SKILL.md runs to about 1,160 words, in the catalog's typical mid-range.

License
Apache-2.0
Original author
aaron-he-zhu
Indexed lastmod
Catalog position
Content · storytelling
Indexed related skills
10

How Message House Builder fits the catalog

Message House Builder sits in the Content category under the storytelling sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.

These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.

From the source SKILL.md

Derives the launch messaging hierarchy from the positioning canvas — a message house (tagline, one-liner, three value pillars, per-persona proof points), a working-backwards PR-FAQ narrative spine, and per-channel message angle packs. It sits in the Assemble phase of the RAMP loop and feeds three [RAMP](../../../references/ramp-benchmark.md)-A sub-items: message house complete, narrative spine (PR-FAQ or equivalent) in launch-day tense with numbers over adjectives, and announcement ↔ landing ↔ offer message-match. It is also the upstream of the A1 claim-integrity veto: every product or…

What this skill does

Message House Builder is a community-contributed Claude Code skill in the storytelling sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/message-house-builder/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or pages — use content-writer; not for ad or email units — use each discipline creative builder; not for claim adjudication — use offer-claims-registry.

Who uses this skill

The Message House Builder Claude Code skill is built for content creators, marketers, copywriters, SEO professionals, and editorial teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 149,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/message-house-builder
curl -L https://claudskills.com/skills/message-house-builder/SKILL.md \
  -o ~/.claude/skills/message-house-builder/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/message-house-builder/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/message-house-builder/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\message-house-builder\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

Frequently asked questions

How do I install the Message House Builder Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/message-house-builder/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Message House Builder skill do?
Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or pages — use content-writer; not for ad or email units — use each discipline creative builder; not for claim adjudication — use offer-claims-registry. 消息屋/PR-FAQ/价值支柱/发布叙事
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Message House Builder skill?
Use Message House Builder when your Claude Code task falls under the Content category — specifically in the storytelling area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Message House Builder" or describe the task and let Claude pick). Browse related skills at /category/content/.
What is a Claude Code skill and how does the Message House Builder skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Message House Builder is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Content category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
aaron-he-zhu. (2026). Message House Builder [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/message-house-builder/
BibTeX
@misc{message-house-builder-2026,
  author    = {aaron-he-zhu},
  title     = {Message House Builder [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/message-house-builder/}
}

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Security scan

Grade A · scanned 2026-07-11 — free static scan against the OWASP Agentic Skills Top 10.

The scan flagged 1 of 10 categories (filesystem), including lower-severity patterns. Patterns shown inside code fences are weighted as examples rather than instructions — read the grading methodology for what this does and does not guarantee.

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Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills.  ·  What's New  ·  Install guide  ·  About  ·  llms.txt

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