ClaudSkills / Growth & Marketing / growth-misc

marketing-psychology

Quality score: 70/100 · Category: Growth & Marketing · Sub-category: growth-misc

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

What this skill does

marketing-psychology is a production-ready Claude Code skill (quality score 70/100) in the growth-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/mktg-marketing-psychology/ and loads when your prompt matches the skill's trigger.

When to invoke it: use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

Who uses this skill

The marketing-psychology skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/mktg-marketing-psychology
curl -L https://claudskills.com/skills/mktg-marketing-psychology/SKILL.md \
  -o ~/.claude/skills/mktg-marketing-psychology/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/mktg-marketing-psychology/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/mktg-marketing-psychology/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\mktg-marketing-psychology\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

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