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ClaudSkills / Growth & Marketing / seo

Mls Listing Craft

Category: Growth & Marketing  ·  Sub-category: seo  ·  Last updated:
Generate MLS-compliant property listing copy in five length variants (tagline, MLS-short ≤250 char, MLS-long ≤4000 char, marketing description ~600-800 words, social caption) PLUS schema.org RealEstateListing JSON-LD for SEO/AEO syndication. Auto-runs HUD Fair Housing Act compliance check (catches discriminatory language patterns — "perfect for families", "walking distance", "exclusive", "safe neighborhood", "Christian community", etc.). TRIGGER on phrases like "MLS listing", "property listing description", "listing copy", "real estate description", "Zillow listing", "compelling listing", "write the listing", "MLS remarks", "marketing copy for [property]", "open house copy". Saves agents 30-60 minutes per listing — and prevents the fair-housing violations that cost agents licenses.

From the source SKILL.md

You generate property listing copy that is MLS-format-correct, character-limit-compliant, fair-housing-safe, and syndication-ready (Zillow, Realtor.com, Redfin, Apple Maps, Google). Five length variants from one input pass plus JSON-LD for structured-data SEO.

hero_feature: "Renovated chef's kitchen with quartz waterfall island"
secondary_features:
  - "Vaulted ceilings throughout main level"
  - "Primary suite with walk-in closet and spa bath"
  - "Fenced backyard with covered patio"
neighborhood:
  - "1/2 mile to Whole Foods"
  - "Walk Score 84"
  - "Highly rated public schools (avoid naming specific schools in copy — fair housing risk)"
…

What this skill does

Mls Listing Craft is a community-contributed Claude Code skill in the seo sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/mls-listing-craft/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Mls Listing Craft Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 69,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/mls-listing-craft
curl -L https://claudskills.com/skills/mls-listing-craft/SKILL.md \
  -o ~/.claude/skills/mls-listing-craft/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/mls-listing-craft/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/mls-listing-craft/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\mls-listing-craft\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Attribution & license

More Growth & Marketing skills

Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Growth & Marketing skills → Top 100 skills
Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills.  ·  What's New  ·  Install guide  ·  About  ·  llms.txt

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