Modeling Conversion Metrics
Build reusable conversion models — funnel/step conversion rates, drop-off, and time-to-convert — on either PostHog data-warehouse views (HogQL) or an external dbt project. Use when the user wants to model, define, or compute a conversion rate, funnel, step completion, drop-off, activation-funnel, signup-to-paid, or any "what % of users who did A went on to do B (within N days)" metric. Covers the funnel model (ordered steps, the conversion-window time-box, strict vs any-order), the person-vs-group aggregation unit, overall vs step-to-step conversion (two different numbers), breakdown attribution, and when a saved funnel insight beats a warehouse view. On PostHog, model funnels in HogQL with windowFunnel; in dbt, stage the event stream and compute an fct_conversion mart with tests. Read modeling-warehouse-foundations first for the view-vs-dbt mechanics; pairs with query-funnel for interactive analysis.
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From the source SKILL.md
Turn a sequence of steps into a durable conversion model. Read modeling-warehouse-foundations first for the view-vs-dbt decision and the view-* workflow. Definitions: [references/conversion-metric-definitions.md](references/conversion-metric-definitions.md); recipes in [references/posthog/](references/posthog/) and [references/dbt/](references/dbt/).
What this skill does
Modeling Conversion Metrics is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/modeling-conversion-metrics/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when the user wants to model, define, or compute a conversion rate, funnel, step completion, drop-off, activation-funnel, signup-to-paid, or any "what % of users who did A went on to do B (within N days)" metric. Covers the funnel model (ordered steps, the conversion-window time-box, strict vs any-order), the person-vs-group aggregation unit, overall vs step-to-step conversion (two different numbers), breakdown attribution, and when a saved funnel insight beats a warehouse view.
Who uses this skill
The Modeling Conversion Metrics Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 196,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
How to install
Free
Manual install (2 steps)
mkdir -p ~/.claude/skills/modeling-conversion-metrics
curl -L https://claudskills.com/skills/modeling-conversion-metrics/SKILL.md \
-o ~/.claude/skills/modeling-conversion-metrics/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/modeling-conversion-metrics/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/modeling-conversion-metrics/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\modeling-conversion-metrics\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Telegram
📱 Install from your phone or desktop Telegram
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
Pro
One-click install via the desktop app
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
Pro
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
Frequently asked questions
How do I install the Modeling Conversion Metrics Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy
SKILL.md from the source repository to
~/.claude/skills/modeling-conversion-metrics/SKILL.md and restart Claude Code. Both flows are detailed at
claudskills.com/install/.
What does the Modeling Conversion Metrics skill do?
Build reusable conversion models — funnel/step conversion rates, drop-off, and time-to-convert — on either PostHog data-warehouse views (HogQL) or an external dbt project. Use when the user wants to model, define, or compute a conversion rate, funnel, step completion, drop-off, activation-funnel, signup-to-paid, or any "what % of users who did A went on to do B (within N days)" metric. Covers the funnel model (ordered steps, the conversion-window time-box, strict vs any-order), the person-vs-group aggregation unit, overall vs step-to-step conversion (two different numbers), breakdown attribution, and when a saved funnel insight beats a warehouse view. On PostHog, model funnels in HogQL with windowFunnel; in dbt, stage the event stream and compute an fct_conversion mart with tests. Read modeling-warehouse-foundations first for the view-vs-dbt mechanics; pairs with query-funnel for interactive analysis.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Modeling Conversion Metrics skill?
Use Modeling Conversion Metrics when your Claude Code task falls under the Growth & Marketing category — specifically in the conversion area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Modeling Conversion Metrics" or describe the task and let Claude pick). Browse related skills at
/category/growth/.
What is a Claude Code skill and how does the Modeling Conversion Metrics skill fit in?
A Claude Code skill is a
SKILL.md file that lives under
~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Modeling Conversion Metrics is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at
/learn/what-is-a-claude-skill/.
Attribution & license
Cite this skill
If you reference this skill in a blog post, paper, or documentation, you can cite it as:
APA
PostHog. (2026). Modeling Conversion Metrics [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/modeling-conversion-metrics/
BibTeX
@misc{modeling-conversion-metrics-2026,
author = {PostHog},
title = {Modeling Conversion Metrics [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/modeling-conversion-metrics/}
}Embed this skill
Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →
Badge
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<iframe>
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Security scan
Grade A · scanned 2026-09-28 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
- ✓ Prompt injection
- ✓ Data exfiltration
- ✓ Supply chain
- ✓ Reverse shell
- ✓ Credentials
- ✓ Execution
- ✓ Filesystem
- ✓ Persistence
- ✓ Obfuscation
- ✓ Network
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