ClaudSkills / Growth & Marketing / branding

ogilvy-copywriting

Quality score: 70/100 · Category: Growth & Marketing · Sub-category: branding

type:review

Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic. Source: How to Create Advertising That Sells (1972) + Ogilvy on Advertising.

What this skill does

ogilvy-copywriting is a production-ready Claude Code skill (quality score 70/100) in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/ogilvy/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic.

Who uses this skill

The ogilvy-copywriting skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/ogilvy
curl -L https://claudskills.com/skills/ogilvy/SKILL.md \
  -o ~/.claude/skills/ogilvy/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/ogilvy/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/ogilvy/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\ogilvy\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

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