ClaudSkills / Growth & Marketing / conversion

Paid Media Strategy

Category: Growth & Marketing  ·  Sub-category: conversion  ·  Last updated:
type:audit
A discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes that produce expensive lessons. Triggers on paid media strategy, ad budget allocation, channel selection, paid media plan, audit my Google Ads, audit my Meta Ads, scale paid media, kill underperforming campaign, paid media hypothesis, ad spend strategy, attribution reality, performance marketing strategy. Also triggers when a team is asking how to scale paid media, or whether to add a new channel, or how to reallocate spend across channels.

From the source SKILL.md

A senior performance marketer's playbook for running paid media that produces real outcomes.

What this skill does

Paid Media Strategy is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/paid-media-strategy/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Paid Media Strategy skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 65,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/paid-media-strategy
curl -L https://claudskills.com/skills/paid-media-strategy/SKILL.md \
  -o ~/.claude/skills/paid-media-strategy/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/paid-media-strategy/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/paid-media-strategy/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\paid-media-strategy\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Attribution & license

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Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:

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Part of ClaudSkills — the open registry for Claude Code skills.  ·  What's New  ·  Install guide  ·  About  ·  llms.txt

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