ClaudSkills / Growth & Marketing / social-media

Paper Marketing

Q: What is a Claude Code skill and how does the Paper Marketing skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Paper Marketing is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: social-media · Last updated: 2026-05-21

On-brand visual marketing content using Paper MCP and parallel agent teams. Reads the project's brand/ directory to build a design system, then spawns designer agents in parallel — each creating a unique artboard with a different on-brand layout interpretation. Intelligently adapts agent count and approach based on user goals via AskUserQuestion interrogation. Produces Instagram carousels, TikTok slideshows, social posts, story slides, and visual assets. When used with content spec YAMLs from /slideshow-script, each agent gets a unique script AND unique design direction. Make sure to use this skill whenever the user wants visual marketing content designed in Paper — carousels, slideshows, social posts, story slides, or any visual asset. Even if they just say "design something" or "make slides" or "create visual content", this is the skill. Also triggers on "paper marketing", "instagram design", "TikTok design", "slideshow design", "create carousel", or "social graphics".

Security AStatic scan found no risk patternsHow grading works ›

About this skill (catalog notes)

Paper Marketing includes pricing or quota commentary; 12 code blocks for direct copy-paste. At roughly 2,743 words the SKILL.md is on the longer end of the catalog distribution.

Original author: MoizIbnYousaf
Indexed lastmod: 2026-05-21
Catalog position: Growth & Marketing · social-media
Indexed related skills: 10

How Paper Marketing fits the catalog

Paper Marketing sits in the Growth & Marketing category under the social-media sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.

Is Paper Marketing safe to install?

A free static scan against the OWASP Agentic Skills Top 10 found no risk patterns in Paper Marketing’s SKILL.md — no data-exfiltration, prompt-injection, or unexpected-execution signatures. The full security scan is below.

Installing & verifying

Installing Paper Marketing writes its SKILL.md to ~/.claude/skills/paper-marketing/SKILL.md; Claude Code discovers it automatically on the next session — no restart flag needed. It declares no allowed-tools restriction, so it inherits your session’s existing tool access rather than narrowing it. To confirm it loaded, ask Claude to list its available skills — paper-marketing should appear by name.

What Paper Marketing needs to run

External services: The SKILL.md references pricing, quota, or rate limits — it likely calls a paid or rate-limited API. Check the source before wiring it into unattended automation.
Worked code: 12 copy-paste code blocks in the body.
Depth: ~2,743 words, substantial — top of the catalog distribution.

When to reach for it

There are 10 related skills in Growth & Marketing — a two-minute scan of the alternatives usually confirms whether Paper Marketing is the right pick.

These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.

From the source SKILL.md

Spawn parallel designer agents in Paper, each creating a unique on-brand interpretation of marketing content. Same brand system, different creative executions. Agent count and approach intelligently adapt to the user's actual goal.

What this skill does

Paper Marketing is a community-contributed Claude Code skill in the social-media sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/paper-marketing/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Paper Marketing Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 178,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/paper-marketing
curl -L https://claudskills.com/skills/paper-marketing/SKILL.md \
  -o ~/.claude/skills/paper-marketing/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/paper-marketing/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/paper-marketing/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\paper-marketing\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Paper Marketing Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/paper-marketing/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Paper Marketing skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Paper Marketing skill?

Use Paper Marketing when your Claude Code task falls under the Growth & Marketing category — specifically in the social media area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Paper Marketing" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the Paper Marketing skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Paper Marketing is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/MoizIbnYousaf/marketing-cli/blob/HEAD/skills/paper-marketing/SKILL.md
Author: MoizIbnYousaf

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

MoizIbnYousaf. (2026). Paper Marketing [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/paper-marketing/

BibTeX

@misc{paper-marketing-2026,
  author    = {MoizIbnYousaf},
  title     = {Paper Marketing [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/paper-marketing/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge

[![ClaudSkills](https://claudskills.com/badge/paper-marketing.svg)](https://claudskills.com/skills/paper-marketing/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

Security scan

Grade A · scanned 2026-08-08 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/paper-marketing/#security)

More Growth & Marketing skills

Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Growth & Marketing skills → Top 100 skills

Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

Part of Acreator Store — Adam Lankamer's AI tools: PerfectStudio · Ucaption · UTagger · AutoXPoster · TestYourSkills · AutomationFlows · Au Naturel · Telegram @acreatorstore