Answer two questions a last-click number cannot: how many ad interactions it takes to convert, and what the most common sequences of those interactions look like. A conversion path is the ordered list of impressions and clicks a user saw before converting. From that path you read path length, time lag, the top paths, and how much credit upper-funnel media earns that last-click hides. This skill frames the concept so it carries to any DSP, then points you at the specific report that produces it today.
Path To Conversion Analysis is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/path-to-conversion-analysis/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when the user asks "path to conversion", "how many touchpoints to convert", "conversion path report", "assisted conversions", "time to conversion", "path length", "multi-touch report", "P2C report", "what are the top conversion paths", or "how long is the sales cycle". The cross-DSP hub for the concept; routes to the right report in each tool.
The Path To Conversion Analysis Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 154,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/path-to-conversion-analysis curl -L https://claudskills.com/skills/path-to-conversion-analysis/SKILL.md \ -o ~/.claude/skills/path-to-conversion-analysis/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/path-to-conversion-analysis/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/path-to-conversion-analysis/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\path-to-conversion-analysis\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
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SKILL.md from the source repository to ~/.claude/skills/path-to-conversion-analysis/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Path To Conversion Analysis is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{path-to-conversion-analysis-2026,
author = {scumunna},
title = {Path To Conversion Analysis [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/path-to-conversion-analysis/}
}Grade A · scanned 2026-07-19 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:
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SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.