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ClaudSkills / Growth & Marketing / conversion

Paywall Design

Category: Growth & Marketing  ·  Sub-category: conversion  ·  Last updated:
type:review
Design high-converting, App Review-compliant paywalls and subscription upsell screens — value framing, plan presentation, trial/intro-offer design, and required legal elements. Use when building or improving a paywall, subscription screen, upsell, or "go Pro" flow, choosing trial framing, or fixing low conversion or a 3.1.2 rejection. Trigger on "paywall", "subscription screen", "upsell", "go premium", "free trial design", or "purchase screen". Bridges app-store-pricing (economics) and storekit-purchases (code).
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From the source SKILL.md

Design paywalls that convert without getting rejected. Economics (tiers, regional pricing) live in app-store-pricing; the implementation lives in storekit-purchases; this is the screen — UX and compliance.

What this skill does

Paywall Design is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/paywall-design/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when building or improving a paywall, subscription screen, upsell, or "go Pro" flow, choosing trial framing, or fixing low conversion or a 3.1.

Who uses this skill

The Paywall Design Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 153,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/paywall-design
curl -L https://claudskills.com/skills/paywall-design/SKILL.md \
  -o ~/.claude/skills/paywall-design/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/paywall-design/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/paywall-design/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\paywall-design\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Paywall Design Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/paywall-design/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Paywall Design skill do?
Design high-converting, App Review-compliant paywalls and subscription upsell screens — value framing, plan presentation, trial/intro-offer design, and required legal elements. Use when building or improving a paywall, subscription screen, upsell, or "go Pro" flow, choosing trial framing, or fixing low conversion or a 3.1.2 rejection. Trigger on "paywall", "subscription screen", "upsell", "go premium", "free trial design", or "purchase screen". Bridges app-store-pricing (economics) and storekit-purchases (code).
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Paywall Design skill?
Use Paywall Design when your Claude Code task falls under the Growth & Marketing category — specifically in the conversion area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Paywall Design" or describe the task and let Claude pick). Browse related skills at /category/growth/.
What is a Claude Code skill and how does the Paywall Design skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Paywall Design is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
markdavidgan. (2026). Paywall Design [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/paywall-design/
BibTeX
@misc{paywall-design-2026,
  author    = {markdavidgan},
  title     = {Paywall Design [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/paywall-design/}
}

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<script>
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<iframe>
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Grade A · scanned 2026-07-18 — free static scan against the OWASP Agentic Skills Top 10.

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