Planning Campaigns
Decides what to make next — turns the brand, the product, your own running ads and competitor research into the concepts worth testing next. Each concept is a full description of one ad, the buyer it targets, the bet it tests and the evidence it rests on — complete enough for a producer to build from directly. Nothing is generated before the plan is approved — it asks which concepts to build, and only then hands each approved concept to the skill that builds it. Use when the user asks what to make, what to test next, what hooks or angles to try, for campaign concepts, or a creative plan — or wants the whole campaign run end to end, from research to finished ads. Not for a single ad with no plan behind it — that goes straight to the producer skill.
Security AStatic scan found no risk patternsHow grading works ›
From the source SKILL.md
Decide what ads to make next, write each one down as a concept a producer can build from directly, and build the ones the user approves.
What this skill does
Planning Campaigns is a community-contributed Claude Code skill in the science-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/planning-campaigns/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when the user asks what to make, what to test next, what hooks or angles to try, for campaign concepts, or a creative plan — or wants the whole campaign run end to end, from research to finished ads. Not for a single ad with no plan behind it — that goes straight to the producer skill.
Who uses this skill
The Planning Campaigns Claude Code skill is built for researchers, data scientists, academics, and analysts working with complex data and scientific literature. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 201,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
How to install
Free
Manual install (2 steps)
mkdir -p ~/.claude/skills/planning-campaigns
curl -L https://claudskills.com/skills/planning-campaigns/SKILL.md \
-o ~/.claude/skills/planning-campaigns/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/planning-campaigns/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/planning-campaigns/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\planning-campaigns\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Telegram
📱 Install from your phone or desktop Telegram
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
Pro
One-click install via the desktop app
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
Pro
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
Frequently asked questions
How do I install the Planning Campaigns Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy
SKILL.md from the source repository to
~/.claude/skills/planning-campaigns/SKILL.md and restart Claude Code. Both flows are detailed at
claudskills.com/install/.
What does the Planning Campaigns skill do?
Decides what to make next — turns the brand, the product, your own running ads and competitor research into the concepts worth testing next. Each concept is a full description of one ad, the buyer it targets, the bet it tests and the evidence it rests on — complete enough for a producer to build from directly. Nothing is generated before the plan is approved — it asks which concepts to build, and only then hands each approved concept to the skill that builds it. Use when the user asks what to make, what to test next, what hooks or angles to try, for campaign concepts, or a creative plan — or wants the whole campaign run end to end, from research to finished ads. Not for a single ad with no plan behind it — that goes straight to the producer skill.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Planning Campaigns skill?
Use Planning Campaigns when your Claude Code task falls under the Science & Research category — specifically in the science misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Planning Campaigns" or describe the task and let Claude pick). Browse related skills at
/category/science/.
What is a Claude Code skill and how does the Planning Campaigns skill fit in?
A Claude Code skill is a
SKILL.md file that lives under
~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Planning Campaigns is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Science & Research category. Learn more at
/learn/what-is-a-claude-skill/.
Attribution & license
Cite this skill
If you reference this skill in a blog post, paper, or documentation, you can cite it as:
APA
SupercmoHQ. (2026). Planning Campaigns [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/planning-campaigns/
BibTeX
@misc{planning-campaigns-2026,
author = {SupercmoHQ},
title = {Planning Campaigns [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/planning-campaigns/}
}Embed this skill
Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →
Badge
[](https://claudskills.com/skills/planning-campaigns/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)
<script>
<script src="https://claudskills.com/embed/planning-campaigns.js" async></script>
<iframe>
<iframe src="https://claudskills.com/embed/planning-campaigns.html" width="100%" height="160" frameborder="0" loading="lazy" title="ClaudSkills: Planning Campaigns"></iframe>
Security scan
Grade A · scanned 2026-10-04 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
- ✓ Prompt injection
- ✓ Data exfiltration
- ✓ Supply chain
- ✓ Reverse shell
- ✓ Credentials
- ✓ Execution
- ✓ Filesystem
- ✓ Persistence
- ✓ Obfuscation
- ✓ Network
Show this grade on your repo (click to copy):
[](https://claudskills.com/skills/planning-campaigns/#security)
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