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Pm Funnel Critic

Category: Growth & Marketing  ·  Sub-category: conversion  ·  Last updated:
Critique an activation funnel, conversion funnel, trial-to-paid mechanic, or growth dashboard against the repo's activation and conversion content. Use when a PM has funnel data, an onboarding flow, a paywall design, or a growth dashboard and wants the funnel layer pressure-tested — drop-off drivers, the binding stage, whether the right model (Enterprise vs PLG) is being applied, whether the activation event is real or vanity. Distinct from pm-metrics-critic (metric layer) and pm-design-critic (surface layer); this skill sits between them at the funnel layer. Returns the three load-bearing funnel holes with specific experiments and kill thresholds.

From the source SKILL.md

Runs a funnel-layer review on an activation or conversion experience. The existing skills cover adjacent layers: pm-metrics-critic catches metric-level failures (vanity metrics, gaming, segment masking); pm-design-critic catches surface-level failures (defaults, friction placement, choice architecture). This skill sits between them — at the layer where a sequence of metrics combines with a sequence of design moments into a funnel that either works or doesn't.

What this skill does

Pm Funnel Critic is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/pm-funnel-critic/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when a PM has funnel data, an onboarding flow, a paywall design, or a growth dashboard and wants the funnel layer pressure-tested — drop-off drivers, the binding stage, whether the right model (Enterprise vs PLG) is being applied, whether the activation event is real or vanity. Distinct from pm-metrics-critic (metric layer) and pm-design-critic (surface layer); this skill sits between them at the funnel layer.

Who uses this skill

The Pm Funnel Critic Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 69,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/pm-funnel-critic
curl -L https://claudskills.com/skills/pm-funnel-critic/SKILL.md \
  -o ~/.claude/skills/pm-funnel-critic/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/pm-funnel-critic/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/pm-funnel-critic/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\pm-funnel-critic\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Attribution & license

More Growth & Marketing skills

Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Growth & Marketing skills → Top 100 skills
Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills.  ·  What's New  ·  Install guide  ·  About  ·  llms.txt

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