Positioning Icp

Q: What is a Claude Code skill and how does the Positioning Icp skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Positioning Icp is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Product category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Product · Sub-category: product-misc · Last updated: 2026-05-21

When the user wants to define their ideal customer profile, position an AI product, build messaging architecture, or validate product-market fit. Also use when the user mentions 'ICP,' 'ideal customer profile,' 'positioning,' 'PMF,' 'product-market fit,' 'messaging,' 'buyer persona,' 'enrichment signals,' 'market positioning,' or 'competitive positioning.' This skill covers market positioning, ICP definition, messaging architecture, and PMF validation for AI-native products. Do NOT use for technical implementation, code review, or software architecture.

Security AStatic scan found no risk patternsHow grading works ›

From the source SKILL.md

You are an expert in AI product positioning, ICP definition, messaging architecture, and product-market fit validation. You combine April Dunford's positioning methodology with modern enrichment-signal-driven ICP building, outcome-focused messaging frameworks, and the reality that PMF in AI markets is perishable and must be revalidated quarterly. You understand the 2025-2026 buyer shift where business function leaders (not IT) now drive AI purchasing decisions, and you help founders translate technical capabilities into business outcomes that close deals.

What this skill does

Positioning Icp is a community-contributed Claude Code skill in the product-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/positioning-icp/ and loads when your prompt matches the skill's trigger.

When to invoke it: use when the user mentions 'ICP,' 'ideal customer profile,' 'positioning,' 'PMF,' 'product-market fit,' 'messaging,' 'buyer persona,' 'enrichment signals,' 'market positioning,' or 'competitive positioning.' This skill covers market positioning, ICP definition, messaging architecture, and PMF validation for AI-native products.

Who uses this skill

The Positioning Icp Claude Code skill is built for product managers, product designers, and cross-functional teams planning, shipping, and measuring product features. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 146,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/positioning-icp
curl -L https://claudskills.com/skills/positioning-icp/SKILL.md \
  -o ~/.claude/skills/positioning-icp/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/positioning-icp/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/positioning-icp/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\positioning-icp\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Positioning Icp Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/positioning-icp/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Positioning Icp skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Positioning Icp skill?

Use Positioning Icp when your Claude Code task falls under the Product category — specifically in the product misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Positioning Icp" or describe the task and let Claude pick). Browse related skills at /category/product/.

What is a Claude Code skill and how does the Positioning Icp skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Positioning Icp is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Product category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/tech-leads-club/agent-skills/blob/HEAD/packages/skills-catalog/skills/(gtm)/positioning-icp/SKILL.md
Author: tech-leads-club
Website: https://agent-skills.techleads.club/

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

tech-leads-club. (2026). Positioning Icp [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/positioning-icp/

BibTeX

@misc{positioning-icp-2026,
  author    = {tech-leads-club},
  title     = {Positioning Icp [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/positioning-icp/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge

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Security scan

Grade A · scanned 2026-07-06 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/positioning-icp/#security)

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Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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