Positioning Map
Build a positioning map for 3–5 competitors and identify the empty quadrant the founder could own. Use when a founder asks "where's the positioning gap?", "how do I position against X?", "what's the competitive landscape look like on hero / pricing / hiring / customers?", or needs a structured comparison before a launch, repositioning, or fundraise. Combines Anysite MCP (LinkedIn company entity + post search + jobs search; SEC for late-stage) with Exa MCP (fetch JS-heavy SaaS marketing pages, find case studies and changelogs). Returns a comparison table across 5 axes (hero / pricing / specialities / recent shipping / hiring), 3 candidate positioning moves with explicit choice criteria, and a one-sentence positioning statement. Requires customer pain themes as input — positioning without pain context is just rearranging marketing copy. Run competitor-discovery and customer-pain-mining first if you don't have a curated competitor list + pain themes.
Security AStatic scan found no risk patternsHow grading works ›
From the source SKILL.md
Positioning isn't marketing copy — it's a product decision about who you say no to. This skill makes that choice visible by mapping competitors on 5 signal axes, locating the empty space, and forcing you to pick between 3 candidate moves rather than defaulting to the first one that sounds good.
What this skill does
Positioning Map is a community-contributed Claude Code skill in the competitive sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/positioning-map/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when a founder asks "where's the positioning gap?", "how do I position against X?", "what's the competitive landscape look like on hero / pricing / hiring / customers?", or needs a structured comparison before a launch, repositioning, or fundraise. Combines Anysite MCP (LinkedIn company entity + post search + jobs search; SEC for late-stage) with Exa MCP (fetch JS-heavy SaaS marketing pages, find case studies and changelogs).
Who uses this skill
The Positioning Map Claude Code skill is built for product managers, product designers, and cross-functional teams planning, shipping, and measuring product features. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 206,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
How to install
Free
Manual install (2 steps)
mkdir -p ~/.claude/skills/positioning-map
curl -L https://claudskills.com/skills/positioning-map/SKILL.md \
-o ~/.claude/skills/positioning-map/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/positioning-map/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/positioning-map/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\positioning-map\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Telegram
📱 Install from your phone or desktop Telegram
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
Pro
One-click install via the desktop app
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
Pro
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
Frequently asked questions
How do I install the Positioning Map Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy
SKILL.md from the source repository to
~/.claude/skills/positioning-map/SKILL.md and restart Claude Code. Both flows are detailed at
claudskills.com/install/.
What does the Positioning Map skill do?
Build a positioning map for 3–5 competitors and identify the empty quadrant the founder could own. Use when a founder asks "where's the positioning gap?", "how do I position against X?", "what's the competitive landscape look like on hero / pricing / hiring / customers?", or needs a structured comparison before a launch, repositioning, or fundraise. Combines Anysite MCP (LinkedIn company entity + post search + jobs search; SEC for late-stage) with Exa MCP (fetch JS-heavy SaaS marketing pages, find case studies and changelogs). Returns a comparison table across 5 axes (hero / pricing / specialities / recent shipping / hiring), 3 candidate positioning moves with explicit choice criteria, and a one-sentence positioning statement. Requires customer pain themes as input — positioning without pain context is just rearranging marketing copy. Run competitor-discovery and customer-pain-mining first if you don't have a curated competitor list + pain themes.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Positioning Map skill?
Use Positioning Map when your Claude Code task falls under the Product category — specifically in the competitive area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Positioning Map" or describe the task and let Claude pick). Browse related skills at
/category/product/.
What is a Claude Code skill and how does the Positioning Map skill fit in?
A Claude Code skill is a
SKILL.md file that lives under
~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Positioning Map is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Product category. Learn more at
/learn/what-is-a-claude-skill/.
Attribution & license
Cite this skill
If you reference this skill in a blog post, paper, or documentation, you can cite it as:
APA
majiayu000. (2026). Positioning Map [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/positioning-map/
BibTeX
@misc{positioning-map-2026,
author = {majiayu000},
title = {Positioning Map [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/positioning-map/}
}
Embed this skill
Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →
Badge
[](https://claudskills.com/skills/positioning-map/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)
<script>
<script src="https://claudskills.com/embed/positioning-map.js" async></script>
<iframe>
<iframe src="https://claudskills.com/embed/positioning-map.html" width="100%" height="160" frameborder="0" loading="lazy" title="ClaudSkills: Positioning Map"></iframe>
Security scan
Grade A · scanned 2026-10-11 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
- ✓ Prompt injection
- ✓ Data exfiltration
- ✓ Supply chain
- ✓ Reverse shell
- ✓ Credentials
- ✓ Execution
- ✓ Filesystem
- ✓ Persistence
- ✓ Obfuscation
- ✓ Network
Show this grade on your repo (click to copy):
[](https://claudskills.com/skills/positioning-map/#security)
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