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ClaudSkills / Product / product-misc

Positioning Messaging

Category: Product  ·  Sub-category: product-misc  ·  Last updated:
Build or refine B2B/SaaS positioning, message hierarchy, and proof points from customer pains, differentiation, and market context.

From the source SKILL.md

Use this skill when the user wants clear product positioning, messaging architecture, or a sharper explanation of who the product is for and why it wins.

What this skill does

Positioning Messaging is a community-contributed Claude Code skill in the product-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/positioning-messaging/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Positioning Messaging Claude Code skill is built for product managers, product designers, and cross-functional teams planning, shipping, and measuring product features. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 70,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/positioning-messaging
curl -L https://claudskills.com/skills/positioning-messaging/SKILL.md \
  -o ~/.claude/skills/positioning-messaging/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/positioning-messaging/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/positioning-messaging/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\positioning-messaging\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
ClaudSkills. (2026). Positioning Messaging [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/positioning-messaging/
BibTeX
@misc{positioning-messaging-2026,
  author    = {ClaudSkills},
  title     = {Positioning Messaging [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/positioning-messaging/}
}

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More Product skills

Browse all Product skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Product skills → Top 100 skills
Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills.  ·  What's New  ·  Install guide  ·  About  ·  llms.txt

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