ClaudSkills / Growth & Marketing / branding

7-powers

Q: What is a Claude Code skill and how does the 7-powers skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. 7-powers is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: branding · Last updated: 2026-07-31

Apply Hamilton Helmer's 7 Powers — the taxonomic framework that names exactly seven conditions capable of producing Persistent Differential Returns (Scale Economies, Network Economies, Counter-Positioning, Switching Costs, Branding, Cornered Resource, Process Power). Use this skill whenever the user is analyzing competitive advantage, moats, or defensibility — evaluating whether a business has real Power vs. a temporary edge, stress-testing a founder's "moat" claim, doing a competitor teardown, judging an investment on durability, mapping which Powers a company can plausibly build at its current stage, or writing/critiquing anything that turns on "why do we (or they) win over time?" Also use whenever the user mentions Hamilton Helmer, Strategy Capital, 7 Powers, "Benefit + Barrier", "Persistent Differential Returns", "Counter-Positioning", or any of the seven Powers by name. Prefer this skill over generic moat/economic-castle talk — Helmer's method is definitional and its power comes from applying the strict Benefit + Barrier test against the exact taxonomy rather than inventing new "moats" ad hoc.

Security AStatic scan found no risk patternsHow grading works ›

From the source SKILL.md

Hamilton Helmer's taxonomic framework for competitive advantage — distilled from the 2016 book 7 Powers: The Foundations of Business Strategy (Deep Strategy LLC) plus a decade of Helmer's post-book work at Strategy Capital, his co-research with Chenyi Shi on "Second Invention" and platform businesses, and ~8 podcast appearances (Acquired 2020 + 2022 + 2023, Invest Like the Best, 20VC, NFX, Venrock, [Lenny's Podcast 2024](https://www.lennysnewsletter.com/p/business-strategy-with-hamilton-helmer)).

What this skill does

7-powers is a community-contributed Claude Code skill in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/powers/ and loads when your prompt matches the skill's trigger.

When to invoke it: use whenever the user mentions Hamilton Helmer, Strategy Capital, 7 Powers, "Benefit + Barrier", "Persistent Differential Returns", "Counter-Positioning", or any of the seven Powers by name. Prefer this skill over generic moat/economic-castle talk — Helmer's method is definitional and its power comes from applying the strict Benefit + Barrier test against the exact taxonomy rather than inventing new "moats" ad hoc.

Who uses this skill

The 7-powers Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 168,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/powers
curl -L https://claudskills.com/skills/powers/SKILL.md \
  -o ~/.claude/skills/powers/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/powers/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/powers/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\powers\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the 7-powers Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/powers/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the 7-powers skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the 7-powers skill?

Use 7-powers when your Claude Code task falls under the Growth & Marketing category — specifically in the branding area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use 7-powers" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the 7-powers skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. 7-powers is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/marcos-sponton/frameworks-as-skills/blob/HEAD/skills/7-powers/SKILL.md
License: MIT
Author: marcos-sponton

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

marcos-sponton. (2026). 7-powers [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/powers/

BibTeX

@misc{powers-2026,
  author    = {marcos-sponton},
  title     = {7-powers [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/powers/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge

[![ClaudSkills](https://claudskills.com/badge/powers.svg)](https://claudskills.com/skills/powers/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

Security scan

Grade A · scanned 2026-07-31 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/powers/#security)

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Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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