Pr Specialist is a production-ready Claude Code skill (quality score 70/100) in the sales-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/pr-specialist/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when writing press releases, crafting media pitches, developing journalist relationships, planning embargo strategies, managing crisis communication, placing thought leadership, building analyst relations, submitting award applications, or measuring PR coverage. Use for media outreach, press kits, speaking opportunities, and earned media strategy.
The Pr Specialist skill is built for sales development reps, account executives, revenue operations teams, and customer success managers. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.
mkdir -p ~/.claude/skills/pr-specialist curl -L https://claudskills.com/skills/pr-specialist/SKILL.md \ -o ~/.claude/skills/pr-specialist/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/pr-specialist/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/pr-specialist/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\pr-specialist\SKILL.md on Windows. See the full install guide for step-by-step instructions.
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
Browse all Sales skills in the ClaudSkills registry, or explore these top-rated picks from the same category: