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Product Announcement Craft

Category: Product  ·  Sub-category: product-misc  ·  Last updated:
The art and science of announcing a product you built -- narrative arc, format selection (Show HN vs blog vs tweet thread vs video demo), building anticipation, launch day coordination, follow-up engagement, handling feedback, and iterating the message. Activate on 'announce', 'product launch', 'launch announcement', 'how to announce', 'launch blog post', 'Show HN post', 'launch email', 'announcement strategy', 'launch narrative', 'launch copy'. NOT for channel-specific posting tactics (use tech-launch-channels) or monetization (use indie-monetization-strategist).
Security AStatic scan found no risk patternsHow grading works ›

About this skill (catalog notes)

Product Announcement Craft includes pricing or quota commentary; 6 code blocks for direct copy-paste. At roughly 2,389 words the SKILL.md is on the longer end of the catalog distribution.

Original author
curiositech
Indexed lastmod
Catalog position
Product · product-misc
Indexed related skills
10

How Product Announcement Craft fits the catalog

Product Announcement Craft sits in the Product category under the product-misc sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.

Is Product Announcement Craft safe to install?

A free static scan against the OWASP Agentic Skills Top 10 found no risk patterns in Product Announcement Craft’s SKILL.md — no data-exfiltration, prompt-injection, or unexpected-execution signatures. The full security scan is below.

Installing & verifying

Installing Product Announcement Craft writes its SKILL.md to ~/.claude/skills/product-announcement-craft/SKILL.md; Claude Code discovers it automatically on the next session — no restart flag needed. It declares no allowed-tools restriction, so it inherits your session’s existing tool access rather than narrowing it. To confirm it loaded, ask Claude to list its available skills — product-announcement-craft should appear by name.

What Product Announcement Craft needs to run

External services
The SKILL.md references pricing, quota, or rate limits — it likely calls a paid or rate-limited API. Check the source before wiring it into unattended automation.
Worked code
6 copy-paste code blocks in the body.
Depth
~2,389 words, substantial — top of the catalog distribution.

When to reach for it

There are 10 related skills in Product — a two-minute scan of the alternatives usually confirms whether Product Announcement Craft is the right pick.

These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.

From the source SKILL.md

How to announce a thing you built so that people care. The announcement is not the product -- it is a separate creative work that requires its own strategy, structure, and iteration.

What this skill does

Product Announcement Craft is a community-contributed Claude Code skill in the product-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/product-announcement-craft/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Product Announcement Craft Claude Code skill is built for product managers, product designers, and cross-functional teams planning, shipping, and measuring product features. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 178,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/product-announcement-craft
curl -L https://claudskills.com/skills/product-announcement-craft/SKILL.md \
  -o ~/.claude/skills/product-announcement-craft/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/product-announcement-craft/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/product-announcement-craft/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\product-announcement-craft\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

Frequently asked questions

How do I install the Product Announcement Craft Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/product-announcement-craft/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Product Announcement Craft skill do?
The art and science of announcing a product you built -- narrative arc, format selection (Show HN vs blog vs tweet thread vs video demo), building anticipation, launch day coordination, follow-up engagement, handling feedback, and iterating the message. Activate on 'announce', 'product launch', 'launch announcement', 'how to announce', 'launch blog post', 'Show HN post', 'launch email', 'announcement strategy', 'launch narrative', 'launch copy'. NOT for channel-specific posting tactics (use tech-launch-channels) or monetization (use indie-monetization-strategist).
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Product Announcement Craft skill?
Use Product Announcement Craft when your Claude Code task falls under the Product category — specifically in the product misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Product Announcement Craft" or describe the task and let Claude pick). Browse related skills at /category/product/.
What is a Claude Code skill and how does the Product Announcement Craft skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Product Announcement Craft is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Product category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
curiositech. (2026). Product Announcement Craft [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/product-announcement-craft/
BibTeX
@misc{product-announcement-craft-2026,
  author    = {curiositech},
  title     = {Product Announcement Craft [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/product-announcement-craft/}
}

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Security scan

Grade A · scanned 2026-08-08 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

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More Product skills

Browse all Product skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Product skills → Top 100 skills
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