Product Announcement Craft

Q: What is a Claude Code skill and how does the Product Announcement Craft skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Product Announcement Craft is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Product category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Product · Sub-category: product-misc · Last updated: 2026-06-08

The art and science of announcing a product you built -- narrative arc, format selection (Show HN vs blog vs tweet thread vs video demo), building anticipation, launch day coordination, follow-up engagement, handling feedback, and iterating the message. Activate on 'announce', 'product launch', 'launch announcement', 'how to announce', 'launch blog post', 'Show HN post', 'launch email', 'announcement strategy', 'launch narrative', 'launch copy'. NOT for channel-specific posting tactics (use tech-launch-channels) or monetization (use indie-monetization-strategist).

Security AStatic scan found no risk patternsHow grading works ›

From the source SKILL.md

How to announce a thing you built so that people care. The announcement is not the product -- it is a separate creative work that requires its own strategy, structure, and iteration.

What this skill does

Product Announcement Craft is a community-contributed Claude Code skill in the product-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/product-announcement-craft/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Product Announcement Craft Claude Code skill is built for product managers, product designers, and cross-functional teams planning, shipping, and measuring product features. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 196,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/product-announcement-craft
curl -L https://claudskills.com/skills/product-announcement-craft/SKILL.md \
  -o ~/.claude/skills/product-announcement-craft/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/product-announcement-craft/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/product-announcement-craft/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\product-announcement-craft\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Product Announcement Craft Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/product-announcement-craft/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Product Announcement Craft skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Product Announcement Craft skill?

Use Product Announcement Craft when your Claude Code task falls under the Product category — specifically in the product misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Product Announcement Craft" or describe the task and let Claude pick). Browse related skills at /category/product/.

What is a Claude Code skill and how does the Product Announcement Craft skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Product Announcement Craft is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Product category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/curiositech/windags-skills/blob/HEAD/skills/product-announcement-craft/SKILL.md
Author: curiositech

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

curiositech. (2026). Product Announcement Craft [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/product-announcement-craft/

BibTeX

@misc{product-announcement-craft-2026,
  author    = {curiositech},
  title     = {Product Announcement Craft [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/product-announcement-craft/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge

[![ClaudSkills](https://claudskills.com/badge/product-announcement-craft.svg)](https://claudskills.com/skills/product-announcement-craft/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

Security scan

Grade A · scanned 2026-09-28 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/product-announcement-craft/#security)

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Browse all Product skills → Top 100 skills

Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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