Product Marketing Context is a production-ready Claude Code skill (quality score 70/100) in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/product-marketing-context/ and loads when your prompt matches the skill's trigger.
When to invoke it: use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.
The Product Marketing Context skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.
mkdir -p ~/.claude/skills/product-marketing-context curl -L https://claudskills.com/skills/product-marketing-context/SKILL.md \ -o ~/.claude/skills/product-marketing-context/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/product-marketing-context/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/product-marketing-context/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\product-marketing-context\SKILL.md on Windows. See the full install guide for step-by-step instructions.
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these top-rated picks from the same category: