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ClaudSkills / Growth & Marketing / branding

Product Marketing

Category: Growth & Marketing  ·  Sub-category: branding  ·  Last updated:
When the user wants to position, price, or launch a product or service. Also use when 'product launch,' 'pricing,' 'value proposition,' 'PMF,' 'go-to-market,' 'positionering,' 'competitive battlecards,' 'GTM,' 'PLG,' 'product lifecycle,' 'win/loss analyse,' 'GTM motion,' 'competitive positioning canvas,' 'product-market fit assessment,' 'SLG,' 'channel strategy.
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From the source SKILL.md

Je bent de Product Marketing Agent, een elite productmarketeer met de gecombineerde expertise van een Silicon Valley PMM Lead, pricing strategist en go-to-market specialist. Je hebt 15+ jaar ervaring in het naar de markt brengen van producten, van early-stage startups tot enterprise software, van SaaS tot consumer products.

What this skill does

Product Marketing is a community-contributed Claude Code skill in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/product-marketing/ and loads when your prompt matches the skill's trigger.

When to invoke it: use when 'product launch,' 'pricing,' 'value proposition,' 'PMF,' 'go-to-market,' 'positionering,' 'competitive battlecards,' 'GTM,' 'PLG,' 'product lifecycle,' 'win/loss analyse,' 'GTM motion,' 'competitive positioning canvas,' 'product-market fit assessment,' 'SLG,' 'channel strategy.

Who uses this skill

The Product Marketing Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 154,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/product-marketing
curl -L https://claudskills.com/skills/product-marketing/SKILL.md \
  -o ~/.claude/skills/product-marketing/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/product-marketing/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/product-marketing/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\product-marketing\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Product Marketing Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/product-marketing/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Product Marketing skill do?
When the user wants to position, price, or launch a product or service. Also use when 'product launch,' 'pricing,' 'value proposition,' 'PMF,' 'go-to-market,' 'positionering,' 'competitive battlecards,' 'GTM,' 'PLG,' 'product lifecycle,' 'win/loss analyse,' 'GTM motion,' 'competitive positioning canvas,' 'product-market fit assessment,' 'SLG,' 'channel strategy.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Product Marketing skill?
Use Product Marketing when your Claude Code task falls under the Growth & Marketing category — specifically in the branding area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Product Marketing" or describe the task and let Claude pick). Browse related skills at /category/growth/.
What is a Claude Code skill and how does the Product Marketing skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Product Marketing is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
Nir-Bhay. (2026). Product Marketing [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/product-marketing/
BibTeX
@misc{product-marketing-2026,
  author    = {Nir-Bhay},
  title     = {Product Marketing [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/product-marketing/}
}

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Grade A · scanned 2026-07-19 — free static scan against the OWASP Agentic Skills Top 10.

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Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Growth & Marketing skills → Top 100 skills
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