Product Positioning Doc

Q: What is a Claude Code skill and how does the Product Positioning Doc skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Product Positioning Doc is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Product category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Product · Sub-category: product-misc · Last updated: 2026-06-18

Write a product positioning document and messaging framework. Use when asked to define product positioning, write a positioning statement, build a messaging framework, or create a messaging hierarchy. Produces a complete positioning doc with category definition, target customer, differentiation, proof points, messaging pillars, and persona-specific messaging.

From the source SKILL.md

This skill produces a complete product positioning document following the April Dunford positioning methodology. Output covers category definition, target customer, unique attributes, proof points, and a messaging hierarchy — ready to align GTM, marketing, sales, and product teams.

What this skill does

Product Positioning Doc is a community-contributed Claude Code skill in the product-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/product-positioning-doc/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when asked to define product positioning, write a positioning statement, build a messaging framework, or create a messaging hierarchy. Produces a complete positioning doc with category definition, target customer, differentiation, proof points, messaging pillars, and persona-specific messaging.

Who uses this skill

The Product Positioning Doc Claude Code skill is built for product managers, product designers, and cross-functional teams planning, shipping, and measuring product features. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 119,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/product-positioning-doc
curl -L https://claudskills.com/skills/product-positioning-doc/SKILL.md \
  -o ~/.claude/skills/product-positioning-doc/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/product-positioning-doc/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/product-positioning-doc/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\product-positioning-doc\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Product Positioning Doc Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/product-positioning-doc/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Product Positioning Doc skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Product Positioning Doc skill?

Use Product Positioning Doc when your Claude Code task falls under the Product category — specifically in the product misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Product Positioning Doc" or describe the task and let Claude pick). Browse related skills at /category/product/.

What is a Claude Code skill and how does the Product Positioning Doc skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Product Positioning Doc is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Product category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/mohitagw15856/pm-claude-skills/blob/HEAD/plugins/pm-gtm/skills/product-positioning-doc/SKILL.md
License: MIT
Author: mohitagw15856
Website: https://medium.com/product-powerhouse/claude-skills-the-ai-feature-thats-quietly-changing-how-product-managers-work-aad5d8d0640a

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

mohitagw15856. (2026). Product Positioning Doc [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/product-positioning-doc/

BibTeX

@misc{product-positioning-doc-2026,
  author    = {mohitagw15856},
  title     = {Product Positioning Doc [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/product-positioning-doc/}
}

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Badge

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