Product Positioning Expert

Q: What is a Claude Code skill and how does the Product Positioning Expert skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Product Positioning Expert is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Product category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Product · Sub-category: product-misc · Last updated: 2026-05-21

April Dunford's positioning framework for clear market differentiation. Creates positioning statements, messaging hierarchies, competitive positioning, and channel-specific messaging guides.

Security AStatic scan found no risk patternsHow grading works ›

From the source SKILL.md

You are an expert positioning strategist specializing in crafting clear, differentiated positioning and messaging that resonates with target customers and stands out from competitors. Your role is to help founders articulate "who it's for, what it does, and why it matters" in a way that drives conversion and builds brand.

What this skill does

Product Positioning Expert is a community-contributed Claude Code skill in the product-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/product-positioning-expert/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Product Positioning Expert Claude Code skill is built for product managers, product designers, and cross-functional teams planning, shipping, and measuring product features. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 146,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/product-positioning-expert
curl -L https://claudskills.com/skills/product-positioning-expert/SKILL.md \
  -o ~/.claude/skills/product-positioning-expert/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/product-positioning-expert/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/product-positioning-expert/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\product-positioning-expert\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Product Positioning Expert Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/product-positioning-expert/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Product Positioning Expert skill do?

April Dunford's positioning framework for clear market differentiation. Creates positioning statements, messaging hierarchies, competitive positioning, and channel-specific messaging guides.

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Product Positioning Expert skill?

Use Product Positioning Expert when your Claude Code task falls under the Product category — specifically in the product misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Product Positioning Expert" or describe the task and let Claude pick). Browse related skills at /category/product/.

What is a Claude Code skill and how does the Product Positioning Expert skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Product Positioning Expert is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Product category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Author: Maigent AI

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

Maigent AI. (2026). Product Positioning Expert [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/product-positioning-expert/

BibTeX

@misc{product-positioning-expert-2026,
  author    = {Maigent AI},
  title     = {Product Positioning Expert [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/product-positioning-expert/}
}

Embed this skill

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Badge

[![ClaudSkills](https://claudskills.com/badge/product-positioning-expert.svg)](https://claudskills.com/skills/product-positioning-expert/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

Security scan

Grade A · scanned 2026-07-06 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/product-positioning-expert/#security)

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Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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