Public Relations

Q: What is a Claude Code skill and how does the Public Relations skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Public Relations is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Dev Tools category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Dev Tools · Sub-category: scaffolders · Last updated: 2026-05-21

type:generator

When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.

From the source SKILL.md

Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.

What this skill does

Public Relations is a community-contributed Claude Code skill in the scaffolders sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/public-relations/ and loads when your prompt matches the skill's trigger.

When to invoke it: use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.

Who uses this skill

The Public Relations Claude Code skill is built for developers, power users, and teams automating repetitive workflows and improving developer experience. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/public-relations
curl -L https://claudskills.com/skills/public-relations/SKILL.md \
  -o ~/.claude/skills/public-relations/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/public-relations/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/public-relations/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\public-relations\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Public Relations Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/public-relations/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Public Relations skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Public Relations skill?

Use Public Relations when your Claude Code task falls under the Dev Tools category — specifically in the scaffolders area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Public Relations" or describe the task and let Claude pick). Browse related skills at /category/tools/.

What is a Claude Code skill and how does the Public Relations skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Public Relations is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Dev Tools category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/mkurman/zorai/blob/HEAD/skills/nontechnical/marketing-skills/public-relations/SKILL.md
Author: mkurman

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

mkurman. (2026). Public Relations [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/public-relations/

BibTeX

@misc{public-relations-2026,
  author    = {mkurman},
  title     = {Public Relations [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/public-relations/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge

[![ClaudSkills](https://claudskills.com/badge/public-relations.svg)](https://claudskills.com/skills/public-relations/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

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