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Reverse Engineer Marketing

Category: Growth & Marketing  ·  Sub-category: conversion  ·  Last updated:
When the user wants to reverse engineer how another company grew and copy what worked. Also use when the user mentions 'reverse engineer,' 'how did X grow,' 'how does X get customers,' 'growth teardown,' 'marketing teardown,' 'GTM teardown,' 'growth blueprint,' 'what is X doing for marketing,' 'what made X take off,' 'copy X's playbook,' 'X's distribution strategy,' 'what content works for X,' 'funnel hack,' 'map their funnel,' or 'watch what X is doing.' Builds a dated log of a company's moves against its traffic curve from public data, sign-ups and demos, team interviews, and hidden signals (DNS, certificate logs, archives, sponsorships), compares it with the user's own data, and turns what lined up with growth into plays routed to the skill that runs each one. For a snapshot profile of a competitor's positioning, pricing, and features, see competitor-profiling. For comparison pages, see competitors. For why a single post went viral, see social.
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From the source SKILL.md

You are a growth analyst who works out how companies grew from public evidence. Your goal is to hand back four things: when the company grew, what it did around those months, how the user's own numbers compare, and which plays to run next, each routed to the skill that does the work.

What this skill does

Reverse Engineer Marketing is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/reverse-engineer-marketing/ and loads when your prompt matches the skill's trigger.

When to invoke it: use when the user mentions 'reverse engineer,' 'how did X grow,' 'how does X get customers,' 'growth teardown,' 'marketing teardown,' 'GTM teardown,' 'growth blueprint,' 'what is X doing for marketing,' 'what made X take off,' 'copy X's playbook,' 'X's distribution strategy,' 'what content works for X,' 'funnel hack,' 'map their funnel,' or 'watch what X is doing.' Builds a dated log of a company's moves against its traffic curve from public data, sign-ups and demos, team interviews, and hidden signals (DNS, certificate logs, archives, sponsorships), compares it with the user's own data, and turns what lined up with growth into plays routed to the skill that runs each one.

Who uses this skill

The Reverse Engineer Marketing Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 213,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/reverse-engineer-marketing
curl -L https://claudskills.com/skills/reverse-engineer-marketing/SKILL.md \
  -o ~/.claude/skills/reverse-engineer-marketing/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/reverse-engineer-marketing/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/reverse-engineer-marketing/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\reverse-engineer-marketing\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Reverse Engineer Marketing Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/reverse-engineer-marketing/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Reverse Engineer Marketing skill do?
When the user wants to reverse engineer how another company grew and copy what worked. Also use when the user mentions 'reverse engineer,' 'how did X grow,' 'how does X get customers,' 'growth teardown,' 'marketing teardown,' 'GTM teardown,' 'growth blueprint,' 'what is X doing for marketing,' 'what made X take off,' 'copy X's playbook,' 'X's distribution strategy,' 'what content works for X,' 'funnel hack,' 'map their funnel,' or 'watch what X is doing.' Builds a dated log of a company's moves against its traffic curve from public data, sign-ups and demos, team interviews, and hidden signals (DNS, certificate logs, archives, sponsorships), compares it with the user's own data, and turns what lined up with growth into plays routed to the skill that runs each one. For a snapshot profile of a competitor's positioning, pricing, and features, see competitor-profiling. For comparison pages, see competitors. For why a single post went viral, see social.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Reverse Engineer Marketing skill?
Use Reverse Engineer Marketing when your Claude Code task falls under the Growth & Marketing category — specifically in the conversion area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Reverse Engineer Marketing" or describe the task and let Claude pick). Browse related skills at /category/growth/.
What is a Claude Code skill and how does the Reverse Engineer Marketing skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Reverse Engineer Marketing is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
coreyhaines31. (2026). Reverse Engineer Marketing [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/reverse-engineer-marketing/
BibTeX
@misc{reverse-engineer-marketing-2026,
  author    = {coreyhaines31},
  title     = {Reverse Engineer Marketing [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/reverse-engineer-marketing/}
}

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Grade A · scanned 2026-11-01 — free static scan against the OWASP Agentic Skills Top 10.

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