Sales Media Relations

Quality score: 80/100 · Category: Sales · Sub-category: crm-systems

Media relations and PR outreach strategy across platforms — journalist databases, media list building, pitch writing, media outreach sequences, press coverage tracking, and earned media measurement. Covers platform comparison (Meltwater, Cision, Muck Rack, Prowly, Agility PR, BuzzStream), journalist research (beat coverage, recent articles, social profiles), media list building (segmentation, tiering, contact verification), pitch writing (subject lines, personalization, angles, timing), outreach sequences (initial pitch, follow-ups, exclusives, embargoes), coverage tracking (clip reports, reach, AVE alternatives, message pull-through), and PR measurement (earned media value, share of voice, sentiment). Use when journalists aren't responding to pitches, unsure which reporters cover your beat, press outreach isn't landing coverage, can't measure PR impact, or don't know which media database to pick. Do NOT use for platform-specific config (use /sales-meltwater), influencer outreach (use /sales-influencer-marketing), cold sales email outreach (use /sales-outreach or /sales-cadence), or social listening (use /sales-social-listening).

What this skill does

Sales Media Relations is a well-rated Claude Code skill (quality score 80/100) in the crm-systems sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/sales-media-relations/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when journalists aren't responding to pitches, unsure which reporters cover your beat, press outreach isn't landing coverage, can't measure PR impact, or don't know which media database to pick. Do NOT use for platform-specific config (use /sales-meltwater), influencer outreach (use /sales-influencer-marketing), cold sales email outreach (use /sales-outreach or /sales-cadence), or social listening (use /sales-social-listening).

Who uses this skill

The Sales Media Relations skill is built for sales development reps, account executives, revenue operations teams, and customer success managers. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/sales-media-relations
curl -L https://claudskills.com/skills/sales-media-relations/SKILL.md \
  -o ~/.claude/skills/sales-media-relations/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/sales-media-relations/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/sales-media-relations/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\sales-media-relations\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

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Part of ClaudSkills — the open registry for Claude Code skills. · What's New · Install guide · About · llms.txt