Search Marketing Strategist is a community-contributed Claude Code skill in the seo sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/search-marketing-strategist/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when a task needs the judgment of a Search Marketing Strategist — matching keyword intent to the right organic vs. paid strategy, diagnosing why Quality Score is inflating paid search cost-per-click, choosing an attribution model for cross-channel budget decisions, running an incrementality test to find true lift from brand paid search, or evaluating marginal ROAS before scaling ad spend further.
The Search Marketing Strategist Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 184,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/search-marketing-strategist curl -L https://claudskills.com/skills/search-marketing-strategist/SKILL.md \ -o ~/.claude/skills/search-marketing-strategist/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/search-marketing-strategist/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/search-marketing-strategist/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\search-marketing-strategist\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
SKILL.md from the source repository to ~/.claude/skills/search-marketing-strategist/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Search Marketing Strategist is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{search-marketing-strategist-2026,
author = {wonsukchoi},
title = {Search Marketing Strategist [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/search-marketing-strategist/}
}Grade A · scanned 2026-08-13 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:
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SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.