Lean SEO substrate for a solo founder running a consulting site, a Substack newsletter, and adjacent surfaces. Trades exhaustive enterprise tooling for the slice that actually moves the needle: surface coverage > tooling depth.
SEO Substrate is a community-contributed Claude Code skill in the seo sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/seo-substrate/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when the user says /seo-audit, /seo-fix, /geo-audit, /substack-seo, or asks to audit, fix, or optimize SEO on a single page, blog post, or whole site. Scoped for two-site stacks (consulting site + creator/Substack), not enterprise e-commerce or programmatic SEO.
The SEO Substrate skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 65,000+ capabilities you can install for Claude Code — the Claude CLI agent.
mkdir -p ~/.claude/skills/seo-substrate curl -L https://claudskills.com/skills/seo-substrate/SKILL.md \ -o ~/.claude/skills/seo-substrate/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/seo-substrate/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/seo-substrate/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\seo-substrate\SKILL.md on Windows. See the full install guide for step-by-step instructions.
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:
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