SEO Sxo

Q: What is a Claude Code skill and how does the SEO Sxo skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. SEO Sxo is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: seo · Last updated: 2026-05-21

lang:ruby

Search Experience Optimization: reads Google SERPs backwards to detect page-type mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives. Identifies why well-optimized pages fail to rank by analyzing what Google rewards for each keyword. Use when user says "SXO", "search experience", "page type mismatch", "SERP analysis", "user story", "persona scoring", "why isn't my page ranking", "intent mismatch", or "wireframe".

About this skill (catalog notes)

SEO Sxo includes pricing or quota commentary; at least one code block. At roughly 1,506 words the SKILL.md is on the longer end of the catalog distribution.

License: MIT
Indexed lastmod: 2026-05-21
Catalog position: Growth & Marketing · seo
Indexed related skills: 10

How SEO Sxo fits the catalog

SEO Sxo sits in the Growth & Marketing category under the seo sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.

These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.

From the source SKILL.md

SXO bridges the gap between SEO (what Google rewards) and UX (what users need). Traditional SEO audits check technical health. SXO asks: "Does this page deserve to rank for this keyword based on what Google is actually rewarding in the SERP?"

What this skill does

SEO Sxo is a community-contributed Claude Code skill in the seo sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/seo-sxo/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when user says "SXO", "search experience", "page type mismatch", "SERP analysis", "user story", "persona scoring", "why isn't my page ranking", "intent mismatch", or "wireframe".

Who uses this skill

The SEO Sxo Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/seo-sxo
curl -L https://claudskills.com/skills/seo-sxo/SKILL.md \
  -o ~/.claude/skills/seo-sxo/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/seo-sxo/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/seo-sxo/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\seo-sxo\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the SEO Sxo Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/seo-sxo/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the SEO Sxo skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the SEO Sxo skill?

Use SEO Sxo when your Claude Code task falls under the Growth & Marketing category — specifically in the seo area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use SEO Sxo" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the SEO Sxo skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. SEO Sxo is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

License: MIT

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

ClaudSkills. (2026). SEO Sxo [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/seo-sxo/

BibTeX

@misc{seo-sxo-2026,
  author    = {ClaudSkills},
  title     = {SEO Sxo [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/seo-sxo/}
}

Embed this skill

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Badge

[![ClaudSkills](https://claudskills.com/badge/seo-sxo.svg)](https://claudskills.com/skills/seo-sxo/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

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Browse all Growth & Marketing skills → Top 100 skills

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