Browser pixels lose a large and unpredictable share of conversions to iOS tracking prevention, ad blockers, cookie lifetime limits and cross-domain hops. Server-side reporting fixes the reporting, which is what the ad platform's bidding model learns from. This skill covers the model, the setup order and how to verify it.
Server Side Conversion Tracking is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/server-side-conversion-tracking/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when conversions are under-reported, when platform-reported purchases do not match real orders, when asked about Conversions API / Events API / offline conversions / CAPI, click id passthrough (fbclid, ttclid, gclid, msclkid), or when ad optimization has degraded after tracking changes.
The Server Side Conversion Tracking Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 178,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/server-side-conversion-tracking curl -L https://claudskills.com/skills/server-side-conversion-tracking/SKILL.md \ -o ~/.claude/skills/server-side-conversion-tracking/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/server-side-conversion-tracking/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/server-side-conversion-tracking/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\server-side-conversion-tracking\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
SKILL.md from the source repository to ~/.claude/skills/server-side-conversion-tracking/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Server Side Conversion Tracking is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{server-side-conversion-tracking-2026,
author = {bg-szy},
title = {Server Side Conversion Tracking [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/server-side-conversion-tracking/}
}Grade A · scanned 2026-08-08 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:
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SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.