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Social Content Engine

Category: Growth & Marketing  ·  Sub-category: content-marketing  ·  Last updated:
type:integration
Runs the owner's content operation as a standing thing rather than a one-off: keeps a rolling posting calendar, learns the owner's voice, generates on-brand Canva graphics, writes captions that sound like them, repurposes one asset into every channel format, and stages posts for approval instead of publishing on its own. Pulls product photos and prices from Shopify when connected; with no connectors, drafts the calendar and asset briefs for manual posting. Use this whenever the owner talks about posting, content, or social — including "I need to post more," "we've gone quiet on Instagram," "what should we post this month," "make the content," "give me a month of posts," "write this in my voice," "repurpose this," or "set up our content calendar." Reach for it for a single post as readily as for a full quarter. One handoff: a finished, approved campaign brief goes to canva-creator; this skill owns the standing operation.
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From the source SKILL.md

Keep the owner posting consistently, on brand, in their own voice, without them opening Canva.

What this skill does

Social Content Engine is a community-contributed Claude Code skill in the content-marketing sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/social-content-engine/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Social Content Engine Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 211,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/social-content-engine
curl -L https://claudskills.com/skills/social-content-engine/SKILL.md \
  -o ~/.claude/skills/social-content-engine/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/social-content-engine/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/social-content-engine/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\social-content-engine\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Social Content Engine Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/social-content-engine/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Social Content Engine skill do?
Runs the owner's content operation as a standing thing rather than a one-off: keeps a rolling posting calendar, learns the owner's voice, generates on-brand Canva graphics, writes captions that sound like them, repurposes one asset into every channel format, and stages posts for approval instead of publishing on its own. Pulls product photos and prices from Shopify when connected; with no connectors, drafts the calendar and asset briefs for manual posting. Use this whenever the owner talks about posting, content, or social — including "I need to post more," "we've gone quiet on Instagram," "what should we post this month," "make the content," "give me a month of posts," "write this in my voice," "repurpose this," or "set up our content calendar." Reach for it for a single post as readily as for a full quarter. One handoff: a finished, approved campaign brief goes to canva-creator; this skill owns the standing operation.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Social Content Engine skill?
Use Social Content Engine when your Claude Code task falls under the Growth & Marketing category — specifically in the content marketing area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Social Content Engine" or describe the task and let Claude pick). Browse related skills at /category/growth/.
What is a Claude Code skill and how does the Social Content Engine skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Social Content Engine is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
anthropics. (2026). Social Content Engine [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/social-content-engine/
BibTeX
@misc{social-content-engine-2026,
  author    = {anthropics},
  title     = {Social Content Engine [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/social-content-engine/}
}

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Security scan

Grade A · scanned 2026-10-25 — free static scan against the OWASP Agentic Skills Top 10.

The scan flagged 1 of 10 categories (filesystem), including lower-severity patterns. Patterns shown inside code fences are weighted as examples rather than instructions — read the grading methodology for what this does and does not guarantee.

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