Startup Positioning

Q: What is a Claude Code skill and how does the Startup Positioning skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Startup Positioning is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Product category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Product · Sub-category: discovery · Last updated: 2026-06-08

Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.

From the source SKILL.md

Market positioning strategy that produces a complete positioning document, Moore + Neumeier positioning statements, competitive alternatives map, and market category analysis. Built on April Dunford's framework, enriched with JTBD discovery and stress-tested with Neumeier's Onliness Test.

What this skill does

Startup Positioning is a community-contributed Claude Code skill in the discovery sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/startup-positioning/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning.

Who uses this skill

The Startup Positioning Claude Code skill is built for product managers, product designers, and cross-functional teams planning, shipping, and measuring product features. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/startup-positioning
curl -L https://claudskills.com/skills/startup-positioning/SKILL.md \
  -o ~/.claude/skills/startup-positioning/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/startup-positioning/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/startup-positioning/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\startup-positioning\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Startup Positioning Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/startup-positioning/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Startup Positioning skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Startup Positioning skill?

Use Startup Positioning when your Claude Code task falls under the Product category — specifically in the discovery area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Startup Positioning" or describe the task and let Claude pick). Browse related skills at /category/product/.

What is a Claude Code skill and how does the Startup Positioning skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Startup Positioning is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Product category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/ferdinandobons/startup-skill/blob/HEAD/startup-positioning/SKILL.md
License: MIT
Author: ferdinandobons
Website: https://startupskill.me

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

ferdinandobons. (2026). Startup Positioning [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/startup-positioning/

BibTeX

@misc{startup-positioning-2026,
  author    = {ferdinandobons},
  title     = {Startup Positioning [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/startup-positioning/}
}

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Badge

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