Storybrand

Q: What is a Claude Code skill and how does the Storybrand skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Storybrand is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Sales category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Sales · Sub-category: sales-misc · Last updated: 2026-05-27

Applies the StoryBrand SB7 Framework from Building a StoryBrand by Donald Miller. Use when writing website copy, crafting brand messaging, creating marketing materials, building sales funnels, or designing email campaigns. The SB7 Framework positions the customer as the hero and the brand as the guide across 7 story elements. Triggers include 'how should we write our website', 'our messaging is confusing', 'customers don't understand what we do', 'how do I write a tagline', 'what should our homepage say', 'nobody reads our emails', 'how do I create a lead generator', 'our marketing isn't working but our product is good'. NOT for growth channel selection (use Traction), not for product positioning against competitors (use Obviously Awesome), not for pricing (use Monetizing Innovation).

What this skill does

Storybrand is a community-contributed Claude Code skill in the sales-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/storybrand/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when writing website copy, crafting brand messaging, creating marketing materials, building sales funnels, or designing email campaigns. The SB7 Framework positions the customer as the hero and the brand as the guide across 7 story elements.

Who uses this skill

The Storybrand Claude Code skill is built for sales development reps, account executives, revenue operations teams, and customer success managers. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/storybrand
curl -L https://claudskills.com/skills/storybrand/SKILL.md \
  -o ~/.claude/skills/storybrand/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/storybrand/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/storybrand/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\storybrand\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Storybrand Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/storybrand/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Storybrand skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Storybrand skill?

Use Storybrand when your Claude Code task falls under the Sales category — specifically in the sales misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Storybrand" or describe the task and let Claude pick). Browse related skills at /category/sales/.

What is a Claude Code skill and how does the Storybrand skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Storybrand is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Sales category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/getagentseal/founder-playbook/blob/HEAD/storybrand/SKILL.md
License: MIT
Author: getagentseal

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

getagentseal. (2026). Storybrand [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/storybrand/

BibTeX

@misc{storybrand-2026,
  author    = {getagentseal},
  title     = {Storybrand [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/storybrand/}
}

Embed this skill

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Badge

[![ClaudSkills](https://claudskills.com/badge/storybrand.svg)](https://claudskills.com/skills/storybrand/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

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Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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