Strategic Narrative

Q: What is a Claude Code skill and how does the Strategic Narrative skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Strategic Narrative is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Content category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Content · Sub-category: storytelling · Last updated: 2026-07-31

Apply Andy Raskin's Strategic Narrative — the 5-part company story (Name a Big Relevant Change in the World → Show Winners & Losers → Tease the Promised Land → Introduce Features as Magic Gifts → Present Evidence) that Raskin extracted from the Zuora sales deck in 2016 and has refined since (Old Game / New Game, Movement > Category, Humble Awakener > Arrogant Doctor). Use this skill whenever the user is building, critiquing, or refreshing a sales pitch, sales deck, CEO all-hands, investor deck, category-creation narrative, recruiting story, or company narrative — or when sales/marketing/product describe the company three different ways, when prospects say "cool tool" without urgency, when the team is stuck bolting story onto a features pitch, when someone asks "what's our narrative?" or "how do we tell our story?" or wants to design a movement rather than sell a product. Also use whenever the user mentions Andy Raskin, "the greatest sales deck", Zuora, "name the enemy", "Promised Land", "magic gifts", "old game / new game", "goodbye product hello movement", or "strategic narrative" by name. Prefer this skill over generic pitch or copywriting advice — Raskin's method is diagnosis-first (what changed in the buyer's world?), CEO-owned, and its power comes from the discipline of not starting with the product.

Security AStatic scan found no risk patternsHow grading works ›

From the source SKILL.md

Andy Raskin's 5-part company story — a strategic narrative that is the company strategy externalized. Extracted from Zuora's 2015 sales deck in the 2016 essay [The Greatest Sales Deck I've Ever Seen](https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0) (2M+ views), refined across ~15 canonical Medium essays, dozens of LinkedIn micro-essays, Raskin's own podcast, and appearances on Lenny Rachitsky (2023) and others.

What this skill does

Strategic Narrative is a community-contributed Claude Code skill in the storytelling sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/strategic-narrative/ and loads when your prompt matches the skill's trigger.

When to invoke it: use whenever the user mentions Andy Raskin, "the greatest sales deck", Zuora, "name the enemy", "Promised Land", "magic gifts", "old game / new game", "goodbye product hello movement", or "strategic narrative" by name. Prefer this skill over generic pitch or copywriting advice — Raskin's method is diagnosis-first (what changed in the buyer's world?), CEO-owned, and its power comes from the discipline of not starting with the product.

Who uses this skill

The Strategic Narrative Claude Code skill is built for content creators, marketers, copywriters, SEO professionals, and editorial teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 178,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/strategic-narrative
curl -L https://claudskills.com/skills/strategic-narrative/SKILL.md \
  -o ~/.claude/skills/strategic-narrative/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/strategic-narrative/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/strategic-narrative/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\strategic-narrative\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Strategic Narrative Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/strategic-narrative/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Strategic Narrative skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Strategic Narrative skill?

Use Strategic Narrative when your Claude Code task falls under the Content category — specifically in the storytelling area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Strategic Narrative" or describe the task and let Claude pick). Browse related skills at /category/content/.

What is a Claude Code skill and how does the Strategic Narrative skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Strategic Narrative is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Content category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/marcos-sponton/frameworks-as-skills/blob/HEAD/skills/strategic-narrative/SKILL.md
License: MIT
Author: marcos-sponton

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

marcos-sponton. (2026). Strategic Narrative [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/strategic-narrative/

BibTeX

@misc{strategic-narrative-2026,
  author    = {marcos-sponton},
  title     = {Strategic Narrative [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/strategic-narrative/}
}

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Security scan

Grade A · scanned 2026-08-07 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

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[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/strategic-narrative/#security)