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Tone Of Voice

Category: Growth & Marketing  ·  Sub-category: conversion  ·  Last updated:
lang:python
Use when a team asks how the brand should sound consistently across channels and surfaces. Produces a brand-register document with named, ranked voice goals and arbitration rules. It is the upstream anchor: `content-design` owns a surface's message and structure, `copy-direction` owns acquisition-surface copy goals, and `ux-writing` owns product UI strings. Organization-level product or content strategy belongs to the strategy packs; shaping a product initiative belongs to `frame-intent`; implementing copy in templates or components belongs to `frontend-engineering`.
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From the source SKILL.md

Turns a felt brand voice into a small set of named, ranked copy goals, each grounded in a stable referent, and records them — along with arbitration rules — in a brand-register doc the rest of the build references. The doc is the durable artifact: every per-surface copy decision checks back against this brand-level copy register rather than re-deriving brand voice from scratch. This skill is the copy twin of creative-direction: same interrogation rhythm applied to what the brand says rather than how it looks. It produces the brand-level copy register; copy-direction applies it per surface.

What this skill does

Tone Of Voice is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/tone-of-voice/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when a team asks how the brand should sound consistently across channels and surfaces. Produces a brand-register document with named, ranked voice goals and arbitration rules.

Who uses this skill

The Tone Of Voice Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 187,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/tone-of-voice
curl -L https://claudskills.com/skills/tone-of-voice/SKILL.md \
  -o ~/.claude/skills/tone-of-voice/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/tone-of-voice/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/tone-of-voice/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\tone-of-voice\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Tone Of Voice Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/tone-of-voice/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Tone Of Voice skill do?
Use when a team asks how the brand should sound consistently across channels and surfaces. Produces a brand-register document with named, ranked voice goals and arbitration rules. It is the upstream anchor: `content-design` owns a surface's message and structure, `copy-direction` owns acquisition-surface copy goals, and `ux-writing` owns product UI strings. Organization-level product or content strategy belongs to the strategy packs; shaping a product initiative belongs to `frame-intent`; implementing copy in templates or components belongs to `frontend-engineering`.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Tone Of Voice skill?
Use Tone Of Voice when your Claude Code task falls under the Growth & Marketing category — specifically in the conversion area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Tone Of Voice" or describe the task and let Claude pick). Browse related skills at /category/growth/.
What is a Claude Code skill and how does the Tone Of Voice skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Tone Of Voice is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
eugenelim. (2026). Tone Of Voice [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/tone-of-voice/
BibTeX
@misc{tone-of-voice-2026,
  author    = {eugenelim},
  title     = {Tone Of Voice [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/tone-of-voice/}
}

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