Voice And Microcopy

Q: What is a Claude Code skill and how does the Voice And Microcopy skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Voice And Microcopy is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Content category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Content · Sub-category: content-misc · Last updated: 2026-06-29

type:review

Use when shaping the actual words a user reads in a product's UI — characterizing the product's voice, writing the recurring UI-state microcopy (error, empty, button, label), or reviewing copy before it ships. Triggers on "what should this error say", "write the empty-state copy", "name this button", "characterize our product voice", "make this microcopy blame-free", "review this copy". Characterizes voice along a few axes, writes each UI state from a blame-free + actionable formula, and runs a content checklist. Do NOT use to frame the intent behind the feature (use `frame-intent`), to make visual or layout design decisions (this is words only), or to write documentation prose (that is `new-guide`'s clear-prose craft).

Security AStatic scan found no risk patternsHow grading works ›

From the source SKILL.md

Shape product intent into the words a user reads in the UI. The pack frames, de-risks, and decomposes intent into shippable features; this skill writes the copy those features render. The method is three moves: characterize the voice along a few axes, write each UI state from a blame-free, actionable formula, and run a content checklist before the copy ships. It is a method, not a word bank — framework-agnostic, and it never mandates a schema. The voice axes are in references/voice-axes.md, the per-state formulas in references/microcopy-formulas.md, the checklist in…

What this skill does

Voice And Microcopy is a community-contributed Claude Code skill in the content-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/voice-and-microcopy/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when shaping the actual words a user reads in a product's UI — characterizing the product's voice, writing the recurring UI-state microcopy (error, empty, button, label), or reviewing copy before it ships. Triggers on "what should this error say", "write the empty-state copy", "name this button", "characterize our product voice", "make this microcopy blame-free", "review this copy".

Who uses this skill

The Voice And Microcopy Claude Code skill is built for content creators, marketers, copywriters, SEO professionals, and editorial teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 174,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/voice-and-microcopy
curl -L https://claudskills.com/skills/voice-and-microcopy/SKILL.md \
  -o ~/.claude/skills/voice-and-microcopy/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/voice-and-microcopy/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/voice-and-microcopy/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\voice-and-microcopy\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Voice And Microcopy Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/voice-and-microcopy/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Voice And Microcopy skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Voice And Microcopy skill?

Use Voice And Microcopy when your Claude Code task falls under the Content category — specifically in the content misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Voice And Microcopy" or describe the task and let Claude pick). Browse related skills at /category/content/.

What is a Claude Code skill and how does the Voice And Microcopy skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Voice And Microcopy is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Content category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/eugenelim/agent-ready-repo/blob/HEAD/packs/product-engineering/.apm/skills/voice-and-microcopy/SKILL.md
License: Apache-2.0
Author: eugenelim

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

eugenelim. (2026). Voice And Microcopy [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/voice-and-microcopy/

BibTeX

@misc{voice-and-microcopy-2026,
  author    = {eugenelim},
  title     = {Voice And Microcopy [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/voice-and-microcopy/}
}

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Badge

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Security scan

Grade A · scanned 2026-08-02 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

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