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Website Brand Kit

Category: Growth & Marketing  ·  Sub-category: branding  ·  Last updated:
OPTIONAL colours and logo for a site whose owner is not a designer. Writes three prompts the owner pastes into the design tool she likes (three palettes, five variations of a simple SVG mark, a download package of her favourite), then checks what comes back with code and installs it: contrast of every text colour on every background in both themes, SVG safety, the seven icon files, the theme tokens, the share cards. Refuses and names the problem instead of adjusting anything silently; puts every file back if the site's tests go red. Never runs unasked: asked once after positioning, or run later on an existing site. Trigger phrases: "I need a logo", "pick colours", "colour palette", "brand colours", "favicon", "app icons", "my logo as the favicon", "install my logo", "new colours for the site", "does my palette pass contrast". Not for a tagline, fonts, a raster (PNG/JPG) logo, generated photos (image), or the share-card design (og-images).
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From the source SKILL.md

Colours and a logo are the two things the suite leaves to the owner, and both are hard for someone who is not a designer. This skill helps in two halves.

What this skill does

Website Brand Kit is a community-contributed Claude Code skill in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/website-brand-kit/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Website Brand Kit Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 213,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/website-brand-kit
curl -L https://claudskills.com/skills/website-brand-kit/SKILL.md \
  -o ~/.claude/skills/website-brand-kit/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/website-brand-kit/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/website-brand-kit/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\website-brand-kit\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

Frequently asked questions

How do I install the Website Brand Kit Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/website-brand-kit/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Website Brand Kit skill do?
OPTIONAL colours and logo for a site whose owner is not a designer. Writes three prompts the owner pastes into the design tool she likes (three palettes, five variations of a simple SVG mark, a download package of her favourite), then checks what comes back with code and installs it: contrast of every text colour on every background in both themes, SVG safety, the seven icon files, the theme tokens, the share cards. Refuses and names the problem instead of adjusting anything silently; puts every file back if the site's tests go red. Never runs unasked: asked once after positioning, or run later on an existing site. Trigger phrases: "I need a logo", "pick colours", "colour palette", "brand colours", "favicon", "app icons", "my logo as the favicon", "install my logo", "new colours for the site", "does my palette pass contrast". Not for a tagline, fonts, a raster (PNG/JPG) logo, generated photos (image), or the share-card design (og-images).
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Website Brand Kit skill?
Use Website Brand Kit when your Claude Code task falls under the Growth & Marketing category — specifically in the branding area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Website Brand Kit" or describe the task and let Claude pick). Browse related skills at /category/growth/.
What is a Claude Code skill and how does the Website Brand Kit skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Website Brand Kit is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
karero. (2026). Website Brand Kit [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/website-brand-kit/
BibTeX
@misc{website-brand-kit-2026,
  author    = {karero},
  title     = {Website Brand Kit [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/website-brand-kit/}
}

Embed this skill

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Badge
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<script>
<script src="https://claudskills.com/embed/website-brand-kit.js" async></script>
<iframe>
<iframe src="https://claudskills.com/embed/website-brand-kit.html" width="100%" height="160" frameborder="0" loading="lazy" title="ClaudSkills: Website Brand Kit"></iframe>

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