Website Copy Standards

Q: What is a Claude Code skill and how does the Website Copy Standards skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Website Copy Standards is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Content category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Content · Sub-category: writing · Last updated: 2026-06-13

Comprehensive skill for writing high-converting, AI-optimised website copy that combines Generative Engine Optimization (GEO) with strategic copywriting psychology. Use when: (1) Writing new website copy, landing pages, or marketing content, (2) Performing SEO audits or content reviews, (3) Optimising content for AI Answer Engines (Google AI, Perplexity, ChatGPT), (4) Implementing Schema markup (JSON-LD structured data), (5) Writing B2B or B2C-specific copy, (6) Creating About Us pages or brand storytelling content, (7) Writing microcopy, error messages, or UX text, (8) Ensuring accessibility and inclusive language.

From the source SKILL.md

Write website copy that converts humans AND gets cited by AI.

What this skill does

Website Copy Standards is a community-contributed Claude Code skill in the writing sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/website-copy-standards/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when: (1) Writing new website copy, landing pages, or marketing content, (2) Performing SEO audits or content reviews, (3) Optimising content for AI Answer Engines (Google AI, Perplexity, ChatGPT), (4) Implementing Schema markup (JSON-LD structured data), (5) Writing B2B or B2C-specific copy, (6) Creating About Us pages or brand storytelling content, (7) Writing microcopy, error messages, or UX text, (8) Ensuring accessibility and inclusive language.

Who uses this skill

The Website Copy Standards Claude Code skill is built for content creators, marketers, copywriters, SEO professionals, and editorial teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 118,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/website-copy-standards
curl -L https://claudskills.com/skills/website-copy-standards/SKILL.md \
  -o ~/.claude/skills/website-copy-standards/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/website-copy-standards/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/website-copy-standards/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\website-copy-standards\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Website Copy Standards Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/website-copy-standards/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Website Copy Standards skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Website Copy Standards skill?

Use Website Copy Standards when your Claude Code task falls under the Content category — specifically in the writing area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Website Copy Standards" or describe the task and let Claude pick). Browse related skills at /category/content/.

What is a Claude Code skill and how does the Website Copy Standards skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Website Copy Standards is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Content category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

adnanmueller. (2026). Website Copy Standards [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/website-copy-standards/

BibTeX

@misc{website-copy-standards-2026,
  author    = {adnanmueller},
  title     = {Website Copy Standards [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/website-copy-standards/}
}

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Badge

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