made-to-stick is a production-ready Claude Code skill (quality score 70/100) in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/wondelai-made-to-stick/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when the user mentions "make it memorable", "sticky messaging", "tagline", "value proposition", "why the message isnt landing", "knowledge curse", "surprise gap", or "concrete language". Also trigger when writing pitch decks, simplifying complex product explanations, or making presentations more compelling and memorable.
The made-to-stick skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.
mkdir -p ~/.claude/skills/wondelai-made-to-stick curl -L https://claudskills.com/skills/wondelai-made-to-stick/SKILL.md \ -o ~/.claude/skills/wondelai-made-to-stick/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/wondelai-made-to-stick/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/wondelai-made-to-stick/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\wondelai-made-to-stick\SKILL.md on Windows. See the full install guide for step-by-step instructions.
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these top-rated picks from the same category: