Made To Stick includes a dedicated installation section; worked examples; at least one code block. At roughly 2,729 words the SKILL.md is on the longer end of the catalog distribution.
Made To Stick sits in the Growth & Marketing category under the branding sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.
These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.
A framework for crafting ideas and messages that are understood, remembered, and have lasting impact. Based on decades of research into why some ideas survive and others die.
Made To Stick is a community-contributed Claude Code skill in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/made-to-stick/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when the user mentions "make it memorable", "sticky messaging", "tagline", "value proposition", or "why the message isn't landing". For narrative brand frameworks, see storybrand-messaging.
The Made To Stick Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/made-to-stick curl -L https://claudskills.com/skills/made-to-stick/SKILL.md \ -o ~/.claude/skills/made-to-stick/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/made-to-stick/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/made-to-stick/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\made-to-stick\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
SKILL.md from the source repository to ~/.claude/skills/made-to-stick/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Made To Stick is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{made-to-stick-2026,
author = {Wondelai <[email protected]>},
title = {Made To Stick [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/made-to-stick/}
}Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:
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SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.