Activate when: an application hits the 6-item threshold (LE clock starts); approaching closing (CD clock); any change-of-circumstance / re-disclosure; 'did we send the LE in…
Activate when: deals stall on 'too expensive', 'not now', 'need to think about it', 'send me info'; a founder gets flustered by pushback; improving close rate.
Activate when: an insurance agent/agency must not skip licensing, disclosure, suitability, and replacement steps on a sale; 'am I compliant on this policy', selling/replacing a…
Activate when: user says 'how do I level up my thinking', 'why do I keep copying others', 'I don't know what I don't know', 'how do I develop independent judgment', or their…
Activate when: someone says 'this argument feels off but I can't explain why', 'is this a real argument or just rhetoric?', 'what's wrong with this reasoning?', an argument relies…
Activate when: user says 'we need to pick up speed', 'why aren't we getting traction', 'when should we scale / raise / launch', 'our efforts feel scattered', or 'are we ready to…
Activate when: user says 'I used to love this but don't anymore', 'I feel like I've stopped learning', 'I go through the motions but nothing excites me', 'how do I stay curious as…
Activate when: designing/reviewing loan-originator compensation; considering a marketing services agreement (MSA), lead-buy, or referral arrangement; 'can we pay for these…
Activate when: customers pay late and cash is tight; 'clients don't pay on time', collections, invoicing terms, reducing days-sales-outstanding; overdue receivables.
Activate when: user says 'Pareto,' '80/20,' 'vital few,' 'long tail,' 'where is the leverage'; a team is treating many items as equally important; a backlog has no triage; growth…
Activate when: someone says "I keep reverting to old habits," "our strategy worked five years ago but not now," "I know I should think differently but can't seem to," "how do I…
Activate when: user says 'they didn't get it,' 'I don't know how to bring this up,' 'the message wasn't clear,' 'how do I give feedback without sounding critical,' needs to…
Activate when: a founder is running on empty, working unsustainable hours, or output/judgment is degrading; 'I'm burning out', 'I can't keep this pace', protecting the founder as…
Activate when: a founder is the bottleneck on repetitive work, or wants to delegate/automate to people or AI agents; 'everything depends on me', 'how do I document this', turning…
Activate when: annual ADV amendment season; onboarding/updating Form CRS delivery; launching marketing/testimonials; a mock/real exam; 'are we books-and-records compliant?', 'can…
Activate when: a product is 'a better X' but nobody gets it; 'people don't understand what we do', weak conversion despite a good product, choosing a category/competitive frame;…
Activate when: user asks 'how much should I bet/invest on this?', 'what's the expected value here?', 'Kelly criterion', 'optimal bet size', 'fractional Kelly', 'how big a position…
Activate when: self-employed / K-1 / variable-income client planning quarterly 1040-ES; 'how much should I set aside?', 'will I owe a penalty?', volatile income year.
Activate when: a key account renewal is at risk and the team can't explain why the customer values them; someone asks 'how do we become a strategic partner?'; a CSM needs to know…
Activate when: classifying merchandise under the HTSUS; ambiguous/multi-function goods; 'which heading applies?'; a product spanning multiple chapters.
Activate when: a founder needs to know if the company survives without more funding; 'are we default alive or default dead', deciding to cut burn or raise, bootstrapping to…
Activate when: an insurance agent's compensation conflicts with the client's best coverage; 'which product do I recommend', commission-driven product choice, captive vs…
Activate when: user asks why customers don't switch to a better product, how to make a product stickier or build a moat, how to compete against an entrenched incumbent, why churn…
Activate when: user says "foot in the door," "I already committed so I have to follow through," "how do I design onboarding / a sales sequence / a commitment ladder," "Cialdini,"…
Activate when: someone says 'why isn't the team motivated,' 'we raised salaries but morale didn't improve,' 'people keep leaving for better opportunities,' 'employee engagement is…
Activate when: user says 'this can't happen,' 'never happened in N years,' 'our models say it's near-zero'; user is stress-testing a strategy or portfolio against extreme…
Activate when: a founder wants to appeal to everyone; 'our market is huge / everyone is a customer', picking a beachhead, a creator/SMB choosing a niche; 'who exactly is this…
Activate when: user says 'we've hit a growth ceiling,' 'should we acquire or build,' 'we're growing but not sure we can sustain it,' 'what's our M&A strategy,' or a business has…
Activate when: user says "I've been working hard but I'm not growing," development programs feel pointless, a leader has plateaued despite strong expertise, someone asks "how do I…
Activate when: someone says 'this is win-lose,' 'we can't both win,' 'what's in it for them to cooperate,' 'is there a deal here,' or 'how do we get past this standoff'; a…
Activate when: someone asks 'are we fighting over a fixed pie?', 'should we cooperate or compete?', 'is the market growing or are we just stealing share?', uses phrases like…
Activate when: someone asks 'what should I focus on at my age,' 'I feel like I'm wasting my best years,' 'how do I plan my career long-term,' 'what does my 40s/50s demand,' or a…
McKinsey/Tunguz framework - mutually exclusive, collectively exhaustive breakdown
Activate when: someone is being unexpectedly generous before making a request; you're deciding whether to accept a gift, free sample, or unsolicited concession; you're designing a…
Activate when: an insurance agent wants to keep clients renewing and buying more lines; 'how do I stop losing clients at renewal', cross-sell/round-out accounts, book retention;…
Activate when: strategy results are consistently below target despite strong market conditions; a team agrees on a plan but results fall far short; diagnosing why execution broke…
Activate when: user says 'we keep investing but market share won't move,' 'why does nobody make money in this industry,' 'our competitor copied us again within a year,' 'we…
Activate when: a founder is about to talk to customers/users to validate an idea; 'I asked people and they loved it', 'how do I run customer interviews', 'is there demand for…
Activate when: user says 'should I do this myself or delegate,' 'I'm the best at X so I should do it,' 'should we outsource or build in-house,' 'how should we divide work on the…
Activate when: a founder says they're hitting a ceiling despite working harder; a founding team keeps fighting about who makes decisions; someone asks 'why do some founders…
Diagnoses whether a result that worked at small scale will keep working when scaled — by testing an idea against John List's five reasons ideas lose 'voltage' (false positives,…
Activate when: team headcount is approaching or crossing 150 (or 50, or 500); someone says "coordination is getting harder," "we lost the startup feel," or "we don't know who does…
Activate when: user says 'we keep finding evidence that supports our view,' 'the team is all aligned on this,' 'I've done the research and it checks out,' or a decision moves…
Activate when: user says 'what would prove this wrong', 'how do we know if our strategy is working', 'what would change your mind', 'this claim feels unfalsifiable', or is…
Activate when: user says 'I feel stuck at a ceiling in my role,' 'what separates good managers from great ones,' 'why can't we solve this class of problem,' 'how do I operate at a…
Activate when: user says 'we're good at X but not growing,' 'we need a moat,' 'we're just a feature not a platform,' 'competition keeps copying us,' 'we want to build something…
Activate when: a file is submitted or in underwriting; rate lock is ticking; 'what could kill this loan before closing?'; thin-file or borderline borrower.
Complex systems and emergent behavior — chaos theory, fractals, neural networks, cellular automata, and computability.
In a common-value auction where all bidders estimate the SAME uncertain value, the winner is systematically the one who most OVER-estimated it — so winning is bad news that you…
Activate when: someone says 'I'm T-shaped' and you want to verify it; a team can't translate insights across functions; a person asks what career move creates the most leverage;…
Activate when: a freight broker is booking a carrier and must vet authority/insurance/safety before tendering a load; 'is this carrier legit', onboarding a new carrier, preventing…
Activate when: user says "I can't stop worrying about something I can't control," "I'm anxious about how this will turn out," "I keep replaying what went wrong," "I need them to…
Activate when: goods may fall under an antidumping/countervailing duty order or Section 301; sourcing changes; 'are we exposed to AD/CVD or 301?'; scope ambiguity.
Activate when: someone says 'how hard could it be' about an unfamiliar domain; a novice dismisses expert opinion or says 'I could do that'; someone's self-assessed confidence…
Activate when: user says 'walk-away point', 'reservation price', 'should I take this deal', 'what's my leverage', 'they won't budge', or any salary/term-sheet/vendor/M&A…
Activate when: a profitable-on-paper business is short on cash; 'we're profitable but always broke', managing working capital, inventory or receivables tying up cash; DSO/DIO/DPO.
Activate when: user asks about starting early vs. later for savings/investing, wonders if small consistent gains add up, wants to know how long to double money, is evaluating…
Activate when: 'we keep debating whether to pivot or stay the course', 'I don't know what we should never change', 'is this signal or noise?', 'the market shifted — what do we…
Activate when: user asks 'how do we prove we're high quality when they can't verify it', 'what credential or signal would work here', 'why is everyone spending so much on brand…
Activate when: user says "we keep overshooting/undershooting", "the cure is causing the disease", "we're stuck in a loop", "why does this keep happening?", "the system keeps…