Activate when: 'we need a breakthrough idea', 'everything in our industry looks the same', 'we've exhausted all options in our field', 'how do we innovate in a way no competitor…
Activate when: user says 'viral coefficient,' 'K-factor,' 'going viral,' 'our product is viral,' 'referral program,' 'invite mechanic,' 'built in sharing,' growth plateauing…
Activate when: a metric is improving but customers or employees are signaling problems; a strategy or process hasn't been reviewed in over a planning cycle; a team keeps…
Activate when: a founder/SMB wants durable organic acquisition; 'how do we do SEO/content', 'we blog but get no traffic', building a content engine; topic clusters, search intent.
Activate when: user says "PMF," "product-market fit," "crossing the chasm," "early adopter to mainstream," "whole product," "we're stuck after our beachhead," or "growth stalled…
Activate when: a founder says they're hitting a ceiling despite working harder; a founding team keeps fighting about who makes decisions; someone asks 'why do some founders…
Activate when: a founder is the bottleneck on repetitive work, or wants to delegate/automate to people or AI agents; 'everything depends on me', 'how do I document this', turning…
Activate when: someone says 'they don't believe we'll follow through', 'how do I make my threat credible?', 'how do we deter a competitor from entering?', 'we need to lock in this…
Activate when: a freight broker faces fraud/double-brokering or non-payment risk; 'the carrier that hauled isn't the one I booked', chargebacks, unpaid carriers coming after the…
Activate when: someone says 'I keep pushing harder but nothing's working'; a manager feels they need to control every detail; a founder is forcing growth that isn't happening; a…
Activate when: someone asks 'are we fighting over a fixed pie?', 'should we cooperate or compete?', 'is the market growing or are we just stealing share?', uses phrases like…
Activate when: user asks 'they made a big ask then backed off, should I concede?'; user is designing a negotiation opening and wants to land at a specific price; someone says…
Activate when: user asks how much buffer to build into a budget, timeline, or investment; someone says 'I might be wrong on my estimate — how much cushion do I need?'; a project…
Activate when: building a complex/high-value itinerary; multi-supplier or international trip; hurricane/advisory season; client asks 'what if something goes wrong?'; designing a…
Activate when: user says 'everyone agrees on this,' 'the obvious move is X,' 'why go against the grain?'; user is entering a crowded market where the right strategy feels obvious;…
Activate when: user says 'everyone is doing this,' 'join thousands of others,' 'it's the popular choice,' 'trusted by X customers,' wonders if a trend or consensus is real,…
Activate when: someone says 'how hard could it be' about an unfamiliar domain; a novice dismisses expert opinion or says 'I could do that'; someone's self-assessed confidence…
Activate when: a founder is guessing at marketing channels or pouring effort into one that isn't working; 'how do we get customers', 'which channel should we use', growth is…
Activate when: user asks why customers don't switch to a better product, how to make a product stickier or build a moat, how to compete against an entrenched incumbent, why churn…
Activate when: user asks why a team keeps doing the wrong thing despite training; user is designing compensation, bonuses, or commissions; user says 'people are gaming the metric'…
Activate when: user says 'look at what winners/billionaires/champions did,' investment returns or fund performance are being cited, a strategy is justified by pointing to…
Activate when: user asks 'how close are we to critical mass', 'why did growth suddenly explode (or collapse)', 'will this trend keep spreading', 'is there a network effect…
Activate when: a creator/SMB/indie founder needs a sustainable audience-based living without going viral; 'do I need to be famous to make this work', building direct audience…
Activate when: user says 'I feel stuck at a ceiling in my role,' 'what separates good managers from great ones,' 'why can't we solve this class of problem,' 'how do I operate at a…
Activate when: someone says 'should we trust the expert on this?', 'they're a professor/CEO/MD so they must be right', 'I don't want to push back on them', 'we deferred to the…
Activate when: user says 'help me choose between two options with different risks', 'I need to map out what could happen if we go with X', 'we have a sequential decision — first…
Activate when: a founder wants to appeal to everyone; 'our market is huge / everyone is a customer', picking a beachhead, a creator/SMB choosing a niche; 'who exactly is this…
Activate when: user says "we keep overshooting/undershooting", "the cure is causing the disease", "we're stuck in a loop", "why does this keep happening?", "the system keeps…
Activate when: a client needs to cancel/change; deciding refund vs credit vs insurance claim; comparing supplier penalties; 'what's my best move to recover the most?'.
Activate when: a borrower anchors on a headline/teaser rate they saw; presenting rate+points+APR trade-offs; competitor 'lowball' quote; 'why is your rate higher than the ad?'.
Activate when: user asks whether their system/business/portfolio would survive a crisis; user says 'this has been fine for years but I'm nervous'; user wants to stress-test a plan…
Activate when: a position/election has effects beyond this year — S-corp election, depreciation/§179/bonus, accounting-method change, filing status, Roth conversion, entity…
Activate when: a founder needs to know if the company survives without more funding; 'are we default alive or default dead', deciding to cut burn or raise, bootstrapping to…
Activate when: building a retirement/decumulation plan; setting cash buffers/withdrawal rates; stress-testing a plan; client near retirement; 'will they be okay if markets drop…
Activate when: user asks "why has our growth stalled after early success?", "when will this market saturate?", "we used to grow easily, now it's hard", "how do we cross the…
Activate when: a founder is deciding whether to raise venture money or self-fund; 'should we raise?', weighing dilution vs speed, choosing a funding path; VC fit vs bootstrap/SMB.
Activate when: brand perception lags product quality; a values campaign generated backlash ('they say X but do Y'); NPS and brand sentiment diverge; marketing underperforms…
Activate when: user says 'they didn't get it,' 'I don't know how to bring this up,' 'the message wasn't clear,' 'how do I give feedback without sounding critical,' needs to…
Activate when: deciding whether to spend more on growth; 'is this business actually profitable per customer', 'can we afford ads', raising or budgeting; CAC, LTV, payback,…
Activate when: user says 'how you say it matters', 'they're spinning the numbers', 'same data but sounds different', 'is this just framing?', wants to write a persuasive message,…
Activate when: someone asks why an employee, executive, contractor, board member, or fund manager isn't acting in the org's interest; a compensation or incentive structure is…
Activate when: user says 'this person/startup looks like a winner', 'I know one when I see it', 'they have the profile of a great hire', 'this reminds me of [famous success]', or…
Activate when: user says 'we want to go global' or 'expand internationally', founder is choosing between opening a local office vs.
Activate when: someone says 'this is win-lose,' 'we can't both win,' 'what's in it for them to cooperate,' 'is there a deal here,' or 'how do we get past this standoff'; a…
Activate when: a founder is deciding whether/what to hire first; 'should I hire now', 'what's my first hire', feeling overloaded, sequencing early roles; hire vs automate.
Activate when: user says 'I'll start tomorrow / next week / next month' repeatedly; someone intends to save / exercise / quit but never follows through; a product's free trial or…
Activate when: user asks 'how much should I bet/invest on this?', 'what's the expected value here?', 'Kelly criterion', 'optimal bet size', 'fractional Kelly', 'how big a position…
Diagnoses the buyer/seller deadlock in any trade of information — the buyer cannot value what they cannot see, but once they see it they have it for free — and selects the…
Activate when: determining country of origin; testing USMCA (or other FTA) preference eligibility; marking; 'does this qualify for duty-free?'; goods with multi-country inputs.
Activate when: a founder is running on empty, working unsustainable hours, or output/judgment is degrading; 'I'm burning out', 'I can't keep this pace', protecting the founder as…
Activate when: user says 'walk-away point', 'reservation price', 'should I take this deal', 'what's my leverage', 'they won't budge', or any salary/term-sheet/vendor/M&A…
Activate when: user asks 'what produces the most good,' 'who benefits and who gets hurt,' 'what's the net impact,' 'is this worth the trade-off,' 'what does the greatest good mean…
Activate when: a real estate agent is running a listing/transaction and must not skip disclosure, agency, and fair-housing steps; 'what do I need to disclose', writing an ad,…
Diagnoses how consuming external AI forces you to reveal proprietary knowledge — your 'intelligence exhaust' (prompts, tool calls, corrections, evals) — to whoever controls the…
Set OKRs or quarterly goals — define objectives, decompose key results, align with strategy. Use at the start of a planning cycle.
Activate when: user says 'what's the most likely explanation,' 'why did this happen,' 'we think it's X but not sure,' 'we only have one theory,' 'the team has converged on an…
Activate when: user says 'we keep hearing about X so it must be common', 'that just happened so it's risky', 'the news is full of stories about this', 'I've seen this a lot lately…
Activate when: a decision feels obvious but the stakes are high; someone says 'I just trust my gut' on a consequential call; a team is converging fast without pushback; you're…
Activate when: designing/reviewing loan-originator compensation; considering a marketing services agreement (MSA), lead-buy, or referral arrangement; 'can we pay for these…
Activate when: an insurance agent should stress-test a client's coverage before a claim exposes a gap; 'is this client actually covered', policy review,…