Find the ads whose audience has seen them too many times. Creative fatigue is a slow leak — the same creative keeps spending while frequency climbs, CTR erodes, and CPM drifts up as the algorithm works harder to place a tiring ad. This skill reads active ads per platform, measures the fatigue signals the tools genuinely expose, scores each ad against documented thresholds (with noise guards so a single slow day never triggers a rotation), and hands the fatigued ones to a creative refresh with the evidence attached.
Ad Fatigue Check is a community-contributed Claude Code skill in the design-creative sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/ad-fatigue-check/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when the user asks whether creatives are worn out, why CTR is falling, if frequency is too high, when to rotate or refresh ads, or requests クリエイティブ疲弊チェック / 広告の疲弊を確認 / フリークエンシーが高い / CTRが落ちてきた / そろそろ差し替え時か. Reads active ads per platform, applies documented fatigue thresholds with noise guards, and routes fatigued ads to /creative-generate or /creative-refresh.
The Ad Fatigue Check Claude Code skill is built for Claude Code users and developers across all disciplines looking for general-purpose AI assistance. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 188,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/ad-fatigue-check curl -L https://claudskills.com/skills/ad-fatigue-check/SKILL.md \ -o ~/.claude/skills/ad-fatigue-check/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/ad-fatigue-check/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/ad-fatigue-check/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\ad-fatigue-check\SKILL.md on Windows. See the full install guide for step-by-step instructions.
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SKILL.md from the source repository to ~/.claude/skills/ad-fatigue-check/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Ad Fatigue Check is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the General category. Learn more at /learn/what-is-a-claude-skill/.If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{ad-fatigue-check-2026,
author = {logly},
title = {Ad Fatigue Check [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/ad-fatigue-check/}
}Grade A · scanned 2026-08-21 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
Browse all General skills in the ClaudSkills registry, or explore these other picks from the same category:
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SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.