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Customer Lifetime Value

Category: General  ·  Sub-category: general-misc  ·  Last updated:
Estimates total net profit from a customer over the entire relationship horizon using descriptive, Markov chain, survival regression, and Monte Carlo models. Use when asked to: calculate LTV or CLV or CLTV, determine acquisition spend limits, estimate customer equity, segment customers by long-term profitability, model retention impact on revenue, or size a retention campaign by expected LTV saved. Also trigger when someone says "how much is a customer worth?", "what can we spend to acquire?", "customer equity", "LTV model", "CLV calculation", "lifetime value", "retention impact on revenue", "LTV by segment", "model customer profitability", "predict LTV", "LTV × savability", or provides transaction history data and asks for long-term revenue projections. Always render an inline HTML dashboard as primary output — never just a text table.

From the source SKILL.md

Four modeling tiers from descriptive to Monte Carlo simulation. Always outputs an inline HTML dashboard + exec recommendation. Reference book: Katsov §3.5.7 (pp. 113–120).

What this skill does

Customer Lifetime Value is a community-contributed Claude Code skill in the general-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/customer-lifetime-value/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when asked to: calculate LTV or CLV or CLTV, determine acquisition spend limits, estimate customer equity, segment customers by long-term profitability, model retention impact on revenue, or size a retention campaign by expected LTV saved. Also trigger when someone says "how much is a customer worth?", "what can we spend to acquire?", "customer equity", "LTV model", "CLV calculation", "lifetime value", "retention impact on revenue", "LTV by segment", "model customer profitability", "predict LTV", "LTV × savability", or provides transaction history data and asks for long-term revenue projections.

Who uses this skill

The Customer Lifetime Value Claude Code skill is built for Claude Code users and developers across all disciplines looking for general-purpose AI assistance. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 69,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/customer-lifetime-value
curl -L https://claudskills.com/skills/customer-lifetime-value/SKILL.md \
  -o ~/.claude/skills/customer-lifetime-value/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/customer-lifetime-value/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/customer-lifetime-value/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\customer-lifetime-value\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Attribution & license

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Browse all General skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all General skills → Top 100 skills
Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills.  ·  What's New  ·  Install guide  ·  About  ·  llms.txt

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