Ogilvy Copy

Quality score: 70/100 · Category: Advertising · Sub-category: ads-misc

Gera copy de marca e posicionamento usando a metodologia de David Ogilvy (Ogilvy on Advertising, Confessions of an Advertising Man). Use sempre que o usuário pedir para criar copy institucional, manifestos de marca, campanhas de branding, posicionamento, taglines, anúncios de imagem, textos editoriais para marcas, brand voice, naming, copy para print ads, ou qualquer texto publicitário focado em construção de marca e reputação a longo prazo. Também use quando o usuário mencionar "Ogilvy", "branding", "brand copy", "posicionamento de marca", "manifesto", "campanha institucional", "big idea", "brand voice", ou pedir ajuda com identidade verbal de marca. A skill aplica os princípios de Ogilvy de pesquisa profunda, big idea, headlines informativas e copy que vende sem parecer que está vendendo.

What this skill does

Ogilvy Copy is a production-ready Claude Code skill (quality score 70/100) in the ads-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/ogilvy-copy/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Ogilvy Copy skill is built for paid media specialists, performance marketers, and advertising teams running paid campaigns. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/ogilvy-copy
curl -L https://claudskills.com/skills/ogilvy-copy/SKILL.md \
  -o ~/.claude/skills/ogilvy-copy/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/ogilvy-copy/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/ogilvy-copy/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\ogilvy-copy\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

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Part of ClaudSkills — the open registry for Claude Code skills. · What's New · Install guide · About · llms.txt