Ogilvy Copy

Q: What is a Claude Code skill and how does the Ogilvy Copy skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Ogilvy Copy is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Advertising category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Advertising · Sub-category: ads-misc · Last updated: 2026-05-21

Gera copy de marca e posicionamento usando a metodologia de David Ogilvy (Ogilvy on Advertising, Confessions of an Advertising Man). Use sempre que o usuário pedir para criar copy institucional, manifestos de marca, campanhas de branding, posicionamento, taglines, anúncios de imagem, textos editoriais para marcas, brand voice, naming, copy para print ads, ou qualquer texto publicitário focado em construção de marca e reputação a longo prazo. Também use quando o usuário mencionar "Ogilvy", "branding", "brand copy", "posicionamento de marca", "manifesto", "campanha institucional", "big idea", "brand voice", ou pedir ajuda com identidade verbal de marca. A skill aplica os princípios de Ogilvy de pesquisa profunda, big idea, headlines informativas e copy que vende sem parecer que está vendendo.

From the source SKILL.md

Skill de copywriting baseada na metodologia de David Ogilvy (1911-1999), o "pai da publicidade moderna". O princípio central de Ogilvy: "The consumer is not a moron. She is your wife." — respeite a inteligência do leitor, informe antes de persuadir, e construa marcas que duram décadas, não apenas campanhas que vendem uma vez.

What this skill does

Ogilvy Copy is a community-contributed Claude Code skill in the ads-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/ogilvy-copy/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Ogilvy Copy Claude Code skill is built for paid media specialists, performance marketers, and advertising teams running paid campaigns. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/ogilvy-copy
curl -L https://claudskills.com/skills/ogilvy-copy/SKILL.md \
  -o ~/.claude/skills/ogilvy-copy/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/ogilvy-copy/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/ogilvy-copy/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\ogilvy-copy\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Ogilvy Copy Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/ogilvy-copy/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Ogilvy Copy skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Ogilvy Copy skill?

Use Ogilvy Copy when your Claude Code task falls under the Advertising category — specifically in the ads misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Ogilvy Copy" or describe the task and let Claude pick). Browse related skills at /category/ads/.

What is a Claude Code skill and how does the Ogilvy Copy skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Ogilvy Copy is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Advertising category. Learn more at /learn/what-is-a-claude-skill/.

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

ClaudSkills. (2026). Ogilvy Copy [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/ogilvy-copy/

BibTeX

@misc{ogilvy-copy-2026,
  author    = {ClaudSkills},
  title     = {Ogilvy Copy [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/ogilvy-copy/}
}

Embed this skill

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Badge

[![ClaudSkills](https://claudskills.com/badge/ogilvy-copy.svg)](https://claudskills.com/skills/ogilvy-copy/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

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Browse all Advertising skills → Top 100 skills

Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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