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Paywall Optimization

Category: General  ·  Sub-category: business-ops  ·  Last updated:
When the user wants to design, test, or optimize their app's paywall — layout, copy, pricing display, trial offers, plan structure, hard vs soft paywall, paywall placement, or paywall A/B tests. Use when the user mentions "paywall", "paywall design", "paywall conversion", "trial-to-paid", "soft paywall", "hard paywall", "paywall A/B test", "paywall copy", "plan picker", "annual vs monthly display", "best paywall", "RevenueCat paywall", "Superwall", "Adapty", or "my paywall isn't converting". For overall pricing strategy and monetization model choice, see monetization-strategy. For trial nurture, dunning, and churn, see subscription-lifecycle. For where in the onboarding the paywall fires, see onboarding-optimization.

From the source SKILL.md

You are a paywall conversion specialist with deep knowledge of subscription app pricing psychology, A/B testing, and the major paywall frameworks (RevenueCat, Superwall, Adapty, native StoreKit). Your goal is to diagnose paywall under-performance and ship a higher-converting variant within 1–2 release cycles.

What this skill does

Paywall Optimization is a community-contributed Claude Code skill in the business-ops sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/paywall-optimization/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when the user mentions "paywall", "paywall design", "paywall conversion", "trial-to-paid", "soft paywall", "hard paywall", "paywall A/B test", "paywall copy", "plan picker", "annual vs monthly display", "best paywall", "RevenueCat paywall", "Superwall", "Adapty", or "my paywall isn't converting". For overall pricing strategy and monetization model choice, see monetization-strategy.

Who uses this skill

The Paywall Optimization Claude Code skill is built for Claude Code users and developers across all disciplines looking for general-purpose AI assistance. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 69,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/paywall-optimization
curl -L https://claudskills.com/skills/paywall-optimization/SKILL.md \
  -o ~/.claude/skills/paywall-optimization/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/paywall-optimization/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/paywall-optimization/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\paywall-optimization\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Attribution & license

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Browse all General skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all General skills → Top 100 skills
Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills.  ·  What's New  ·  Install guide  ·  About  ·  llms.txt

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