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Ppa Value Perception

Category: General  ·  Sub-category: general-misc  ·  Last updated:
Measures and optimizes consumer value perception, decision hierarchies, and willingness-to-pay (WTP) across price-pack combinations. Trigger when asked to: measure WTP by segment, detect perception failures (larger pack costs more per kg/ml than smaller), model consumer decision hierarchy, identify value drivers by attribute, test value communication messages, or design value propositions by channel and SKU. Also trigger for: "percepción de valor", "WTP", "disposición a pagar", "jerarquía de decisión", "conjoint analysis", "MaxDiff", "value drivers", "precio por kg más caro en pack grande", "percepción de precio". Always renders inline HTML dashboard. Includes marketer NBA, WTP curves, and perception failure alerts by market, category, and SKU.
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From the source SKILL.md

Measures consumer value perception, models decision hierarchies, estimates WTP via logit and conjoint, and detects perception failures. Always outputs dashboard first.

What this skill does

Ppa Value Perception is a community-contributed Claude Code skill in the general-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/ppa-value-perception/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Ppa Value Perception Claude Code skill is built for Claude Code users and developers across all disciplines looking for general-purpose AI assistance. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 196,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/ppa-value-perception
curl -L https://claudskills.com/skills/ppa-value-perception/SKILL.md \
  -o ~/.claude/skills/ppa-value-perception/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/ppa-value-perception/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/ppa-value-perception/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\ppa-value-perception\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Ppa Value Perception Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/ppa-value-perception/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Ppa Value Perception skill do?
Measures and optimizes consumer value perception, decision hierarchies, and willingness-to-pay (WTP) across price-pack combinations. Trigger when asked to: measure WTP by segment, detect perception failures (larger pack costs more per kg/ml than smaller), model consumer decision hierarchy, identify value drivers by attribute, test value communication messages, or design value propositions by channel and SKU. Also trigger for: "percepción de valor", "WTP", "disposición a pagar", "jerarquía de decisión", "conjoint analysis", "MaxDiff", "value drivers", "precio por kg más caro en pack grande", "percepción de precio". Always renders inline HTML dashboard. Includes marketer NBA, WTP curves, and perception failure alerts by market, category, and SKU.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Ppa Value Perception skill?
Use Ppa Value Perception when your Claude Code task falls under the General category — specifically in the general misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Ppa Value Perception" or describe the task and let Claude pick). Browse related skills at /category/general/.
What is a Claude Code skill and how does the Ppa Value Perception skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Ppa Value Perception is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the General category. Learn more at /learn/what-is-a-claude-skill/.

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
ClaudSkills. (2026). Ppa Value Perception [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/ppa-value-perception/
BibTeX
@misc{ppa-value-perception-2026,
  author    = {ClaudSkills},
  title     = {Ppa Value Perception [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/ppa-value-perception/}
}

Embed this skill

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<script>
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<iframe>
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Grade A · scanned 2026-09-28 — free static scan against the OWASP Agentic Skills Top 10.

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Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills.  ·  What's New  ·  Install guide  ·  About  ·  llms.txt

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