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Ppa Value Perception

Category: General  ·  Sub-category: general-misc  ·  Last updated:
Measures and optimizes consumer value perception, decision hierarchies, and willingness-to-pay (WTP) across price-pack combinations. Trigger when asked to: measure WTP by segment, detect perception failures (larger pack costs more per kg/ml than smaller), model consumer decision hierarchy, identify value drivers by attribute, test value communication messages, or design value propositions by channel and SKU. Also trigger for: "percepción de valor", "WTP", "disposición a pagar", "jerarquía de decisión", "conjoint analysis", "MaxDiff", "value drivers", "precio por kg más caro en pack grande", "percepción de precio". Always renders inline HTML dashboard. Includes marketer NBA, WTP curves, and perception failure alerts by market, category, and SKU.

From the source SKILL.md

Measures consumer value perception, models decision hierarchies, estimates WTP via logit and conjoint, and detects perception failures. Always outputs dashboard first.

What this skill does

Ppa Value Perception is a community-contributed Claude Code skill in the general-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/ppa-value-perception/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Ppa Value Perception Claude Code skill is built for Claude Code users and developers across all disciplines looking for general-purpose AI assistance. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 70,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/ppa-value-perception
curl -L https://claudskills.com/skills/ppa-value-perception/SKILL.md \
  -o ~/.claude/skills/ppa-value-perception/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/ppa-value-perception/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/ppa-value-perception/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\ppa-value-perception\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

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See pricing → Download desktop app

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
ClaudSkills. (2026). Ppa Value Perception [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/ppa-value-perception/
BibTeX
@misc{ppa-value-perception-2026,
  author    = {ClaudSkills},
  title     = {Ppa Value Perception [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/ppa-value-perception/}
}

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Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills.  ·  What's New  ·  Install guide  ·  About  ·  llms.txt

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