Positioning, the narrative, and the messaging house decide what to say. This is the craft of how it reads on the page — the part that decides whether the aha actually fires. A page can be strategically correct and still flat, vague, or skimmed-past. Most copy dies here, not in the strategy: the message was right and the execution buried it. "The copy isn't the strategy. The copy is where the strategy survives or dies" — Emma Stratton (Punchy). Strategy is a question of clarity of thought; copy is a question of clarity on the page, and they fail independently.
Write The Copy is a community-contributed Claude Code skill in the business-ops sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/write-the-copy/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when you actually draft or edit the artifact — a landing page, hero, email, ad, onboarding screen, empty state, changelog, CTA — and need it to be clear, scannable, and converting, not just strategically correct. The last mile: turn the messaging house into words that land on the page.
The Write The Copy Claude Code skill is built for Claude Code users and developers across all disciplines looking for general-purpose AI assistance. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 146,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/write-the-copy curl -L https://claudskills.com/skills/write-the-copy/SKILL.md \ -o ~/.claude/skills/write-the-copy/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/write-the-copy/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/write-the-copy/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\write-the-copy\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
SKILL.md from the source repository to ~/.claude/skills/write-the-copy/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Write The Copy is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the General category. Learn more at /learn/what-is-a-claude-skill/.If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{write-the-copy-2026,
author = {wastedcode},
title = {Write The Copy [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/write-the-copy/}
}Grade A · scanned 2026-07-06 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
Browse all General skills in the ClaudSkills registry, or explore these other picks from the same category:
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SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.