Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories).
Review designs, products, and features with Steve Jobs'' standards: ruthless simplicity, focus, and end-to-end excellence.
Start and scale networked products using Andrew Chen''s "The Cold Start Problem" framework for network effects.
Safely change and test untested codebases using Michael C. Feathers'' "Working Effectively with Legacy Code".
Build habit-forming product loops using the Hook Model (Trigger, Action, Variable Reward, Investment).
Formulate and audit real strategy using Richard Rumelt''s "Good Strategy Bad Strategy": an honest diagnosis, a guiding policy, and coherent action instead of goals, vision, and…
Choose and audit startup metrics using Alistair Croll and Benjamin Yoskovitz''s "Lean Analytics: Use Data to Build a Better Startup Faster".
Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales.
Create award-winning, immersive web experiences at the level of Awwwards-featured agencies. Use when the user mentions "premium website", "portfolio site", "scroll animat — from…
Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead — from…
Build a scalable outbound B2B sales process with specialized roles (SDR, AE, CSM). Use when the user mentions "outbound sales", "Cold Calling 2.0", "prospecting emails" — from…
Build native iOS interfaces following Apple Human Interface Guidelines. Use when the user mentions "iPhone app", "iPad layout", "SwiftUI", "UIKit", "Dynamic Island", "safe areas",…
Design MVPs, validated learning experiments, and pivot-or-persevere decisions using Build-Measure-Learn.
Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "lead magnet", "quiz funnel", "assessment tool", "lead…
Build clear brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch",…
Organize business and technology teams for fast flow using Matthew Skelton and Manuel Pais''s "Team Topologies".
Evaluate and improve interface usability using heuristic analysis. Use when the user mentions "usability audit", "UX review", "users are confused", "heuristic evaluation" — from…
Design motivation systems using Autonomy, Mastery, and Purpose (AMP) for products and teams. Use when the user mentions "intrinsic motivation", "gamification isn't workin — from…
Run a structured 5-day process to prototype, test, and validate product ideas with real users. Use when the user mentions "design sprint", "validate in a week", "rapid pr — from…
Analyze and apply foundational design principles: affordances, signifiers, constraints, feedback, and conceptual models.
Create messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories).
Implement the Entrepreneurial Operating System (EOS) to align vision and execution across a company. Use when the user mentions "EOS", "V/TO", "quarterly rocks", "Level 1 — from…
Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method.
Audit and fix visual hierarchy, spacing, color, and depth in web UIs. Use when the user mentions "my UI looks off", "fix the design", "Tailwind styling", "color palette" — from…
Select, pair, and implement typefaces for web projects. Use when the user mentions "font pairing", "which typeface", "line height", "responsive typography", "web font loa — from…
Build lean, opinionated products using the 37signals philosophy from Getting Real, Rework, and Shape Up.
Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product" — from…
Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity.
Build product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category.
Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isn't converting", "conversion rate" — from…